• by Steve Smith , Staff Writer @popeyesm, February 11, 2008

Welcome to OMMA Behavioral. This our second show in this series comes on the heels of a six month span of high profile deals, announcements and controversies in the field. We will be covering much of this today, as well as looking forward to ways of integrating BT more fully in the media mix.

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As we speak, our keynote speaker Peter Horan of IAC Media is ready to go on and kick off the show, explaining how publishers can practice precise targeting and still maintain scale.

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Revenue Science already made news today announcing a new inititive for establishing standards for the field. Look to the front page of OMD today for details.

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More coming from the show.

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Steve Smith