• March 26, 2008

Web video advertising network SpotXchange on Tuesday announced a video ad-serving partnership with online video hot spot Big Think.

Launched in January, Big Think houses hundreds of hours of video interviews with such notables as journalist Jim Lehrer, British magnate and chairman of Virgin Atlantic airline Sir Richard Branson, musical artist Moby, and alternative-health guru Deepak Chopra.

The companies plan to work together to create new ad units to best serve users and advertisers. Big Think is currently using SpotXchange's pre/mid/post roll InStream unit, and will soon use the InnerStream overlay unit.

--Gavin O'Malley