For the fourth season of the show, Unilever's Snuggle fabric conditioner and Wrigley's Extra chewing gum will take big advertising positions in the show including in-show product placement.
Snuggle will sponsor the show's Happy Dances segment, in which contestants will show their 'happy dances' as they succeed to the next round of competition. It will also feature viewers and fans doing their own happy dances.
For Wrigley's launch of four new flavors of gum, the confectionary company will sponsor an in-show branded segment revealing the dancers' 'extra-long' efforts to stay in the competition.
The show will debut on Thursday, May 22 with a special two-hour premiere.