• Marketwatch, Wednesday, June 11, 2008 10:30 AM

The weak U.S. economy is hurting The New York Times, but there are encouraging signs from increases in luxury-related advertising, thanks to the online launch of T: The New York Times Style Magazine.

The economic downturn has exacerbated print-revenue declines, "as technology alters the habits of readers and advertisers," CEO Janet Robinson told investors this week. However, national ad sales at the company are up, due to improvements in ads for luxury goods, entertainment/media and financial services.

The online edition of The New York Times Style Magazine has attracted American Express, Bloomingdale's, Christian Dior, Hammacher Schlemmer and other high-end advertisers that seek cross-platform buys across digital and print properties.

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