• by Joe Mandese  @mp_joemandese, June 17, 2008

The one advertiser who hasn't had a good experience… I am going to meet with this afternoon to see what's wrong.”

Behavioral Sparks Will Fly This Afternoon

Jason Steinberg revealed that behavioral targeting has become the “new arrow in the quiver” for Spark Communications' online advertising clients, and that all but one have had very good results from it.

As for the one who has not, Steinberg said he will be making a personal call this afternoon to find out what's wrong.