• by Joe Mandese  @mp_joemandese, June 17, 2008

Craig Shapiro, President, New Media, Good Inc. got the final word on the hyper targeting panel, and he ended with a very Zen-like point.

Citing Boston-based agency Modernista's new Web site, Shapiro referred to it as a “site that is basically siteless.”

Instead on clicking through to other pages, the page features a “bug” that links to Modernista's entry on Wikipedia. (Can you hear the sound of one hand clicking?)

“I think that's the kind of thing you'll see more of in the near future,” Shapiro predicted.