• by Joe Mandese  @mp_joemandese, June 23, 2008

In an effort to illustrate the long-term brand-building value of relationship media like social networks, Social Vibe's Joe Marchese tapped a somewhat personal anecdote.

“You don't buy something the first time you see it. At least I keep telling my fiancé that,” Marchese said, then looking at the OMMA Social audience, added, “Stop twittering right now â€" crap!”