• by Joe Mandese  @mp_joemandese, June 23, 2008

An earlier OMMA Social panel may have been nauseated by the word “viral,” but another panel struggled to define it.

To Jonah Peretti, Co-founder & CEO, BuzzFeed, it is simply an equation whose end goal is a “snowball” effect:

“Something is viral if you tell ten people about it, and those ten people tell more than ten people and so on, and it snow balls,” he said.