• by Gavin O'Malley , Staff Writer @mp_gavin, June 23, 2008

“The problems it solves is scaling the procurement of social media,” said Paul Beck, Sr Partner, Executive Director of Digital at Ogilvy Worldwide, on an afternoon panel.

And what exactly is behavioral targeting?

“Anything that's not demographic targeting,” said Samantha Skey, EVP, Strategic Marketing, ALLOY Media and Marketing.