Break Media Unveils Syndication Platform
Break previously allowed other sites to syndicate video, but not to monetize it. The company wouldn't disclose on what basis it would split ad revenue with partner sites.
Earlier this year, the entertainment site formed an ad network targeting 18- to 34-year-old men spanning five branded properties-Break.com, Chickipedia, Cage Potato, Wall Street Fighter and Holy Taco. Break had an audience of nearly 9 million in May, making it the 12th highest ranked multimedia site, according to comScore. YouTube was No.1 with 66.2 million.