• June 25, 2008

Break Media has begun letting third-party sites embed video content from Break.com and then share in related ad revenue. Through its new video syndication platform, the company plans to expand its core audience of young men beyond its own online sites.

Break previously allowed other sites to syndicate video, but not to monetize it. The company wouldn't disclose on what basis it would split ad revenue with partner sites.

Earlier this year, the entertainment site formed an ad network targeting 18- to 34-year-old men spanning five branded properties-Break.com, Chickipedia, Cage Potato, Wall Street Fighter and Holy Taco. Break had an audience of nearly 9 million in May, making it the 12th highest ranked multimedia site, according to comScore. YouTube was No.1 with 66.2 million.

--Mark Walsh