• June 30, 2008

San Francisco-based Bizo, the recently spun-off advertising business unit of ZoomInfo, will use Digital Elements's IP intelligence targeting technology to enhance capabilities within Bizo's Bizographic Targeting Network (BTN).

Along with the proprietary business segmentation targeting that Bizo has developed such as title, functional area, industry and company size, it will also leverage Atlanta-based Digital Element's IP Intelligence data to help hone audience segmentation capabilities and targeting based on a comprehensive set of parameters including country, region, state, city and ZIP-code location information, domain name, and company name.

Although still in a closed beta until its public launch in the third quarter, Bizo's BTN is already delivering over 100 million unique impressions a month, and is providing its growing list of advertiser and publisher clients with value by delivering both higher conversions and a higher monetization of existing inventory.

--Tanya Irwin