Commentary

Fear Not!

eMarketer's Geoff Ramsey this morning tried to buck up the courage of online marketers in the face of this week's ugly headlines about the demise or bailout of one Wall Street institution after another. "You need determination in this market," he said, assuming a pugilisitic mentality with a slide of Bob DeNiro as Jake LaMotta in "Raging Bull". "Rocky" may have been a better choice, but the idea is to fight the urge to freeze marketing budgets amid the economic and financial carnage all around. Ramsey backed up his optimism with a raft of eMarketer data showing continued double-digit growth for online advertising despite a stagnant ad market overall.
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