So, what about decreasing attention-spans and the continued dumbing-down of the U.S. viewing audience? … And how is that phenomenon effecting viewership on Hulu? “We’re
finding that that notion is compete bunk,†Hulu head Jason Kilar told the OMMA crowd. The fact that consumers can’t get enough of YouTube and it’s mountains of short, punchy clips
is just not the whole story, according to Kilar. “That does not mean that people don’t enjoy a 20 minute comedy!†Kilar assures. There is still hope for humanity! Next thing we
know, Hulu users will be sitting through five-hour Kafka-readings hosted by Regis Philbin.