How To Monetize Social Networks

by Gavin O'Malley , Staff Writer @mp_gavin, September 18, 2008

The answer to effectively monetizing social networks, according to Anderson (who himself claims to be too â€˜wiredâ€™ to partake in the medium), is hyper vertical content segmentation. At that point, advertising has the opportunity to become so relevant thatâ€™s it as attractive to consumers as content itself. The distinction between content and advertising fundamentally blurs.

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