Commentary

So Much For Green (Slime) Marketing

In her introduction on the marketers panel at OMMA Expo in New York this morning, Nickelodeon CMO Pam Kaufman boasted that, “We dumped about a thousand gallons of slime as we went across the country” this year.

Now I don’t know what actually goes into green slime, and I’m sure it’s not toxic, but I cannot imagine it is biodegradable or environmentally friendly.

What is it they say about the environment? We don’t inherit from our parents, we borrow it from our children. Interesting positioning for a kids network.

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