Did Everybody Hear That?!
by Diane Mermigas, Sep 19, 2008, 3:36 PM
Gian Fulgoni, chairman of comScore, made one of the most important observations of the conference in noting the U.S. advertising spending's dependence on the financial industry which drove down display ad spending to a negative 6% in the second quarter, according to Nielsen Media. The turmoil on Wall Street will adversely impact multiple industries due to the devastating consolidation, job losses and tighteneing of credit.