News Brief

MTVN Partners With Visible Measures

MTV Networks (MTVN) has signed a multi-year deal to standardize on Visible Measures' video metrics platform across their entire destination video portfolio.

As part of the agreement, Visible Measures will help MTVN create standard, end-to-end online video performance metrics for its destination sites and digital syndication partners.

MTVN plans to use information provided by Visible Measures to expand and strengthen their existing online video media research capabilities and consequently better understand their audience's behavior.--Tanya Irwin

Tags: metrics, online, video
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