• by Wayne Friedman , Staff Writer, October 29, 2008

Is it easy to get your favorite TV shows on line? Not really.

Amanda Richman, senior vp and director of digital services for Mediavest Worldwide, said, during an OMMA Video conference panel, her agency did a “TV deprivation study”recently, consumers going without traditional TV for a certain period. The agency found out people had a tough time finding their shows on the Internet.

“It’s just difficult for consumers,” she said. “There is still a lot of room for improvement.”

Joe Ferreira, senior vp and general manager of CBS Interactive â€" Entertainment, more or less agrees. He notes that, for example, for you won’t find new show “The Mentalist” on CBS.com or MSN.com.

He say "The Mentalist" producer Warner Bros. controls the digital airings of the show. CBS only has some clips.