Thatâ€™s what Colin Gillis, President, Click Capital, seemed to suggest during the final panel at OMMA Ad Nets, comparing Google to the traditional owned-and-operated network TV programming and distribution model.
â€œLook at Google,â€ Gillis said. â€œLook at how much of their revenue is shifting from network to their own O&O sites.â€
By O&Os, Gillis meant Googleâ€™s verticals like Google Maps, Google Earth,, Gmail, and YouTube, which, when you think about it, are actually online destinations.
â€œThey want to keep you at their properties more and more,â€ Gillis asserted.