• by November 21, 2008

This is a great way to look at the issue -- directly from consumers who are in a position to make a decision about their privacy. Steve Baker explores that concept in his recent book ("The Numerati"), and IBM just released an advertising study that says that "60 percent of respondents indicated a willingness to trade information about themselves ... in exchange for something of value."

Would be interesting to see whether any of the carriers have run trials with consumers, providing that choice (information for value) at a transactional level - i.e., when clicking on an item, popping up the choice, so the consumer could make an informed decision about the information he/she was giving up, versus the value of the incentive.