The collaboration will include dynamic in-game advertising within several of THQ's owned properties, including the open-world "Saints Row" franchise. "Saints Row 2" shipped more than 2 million units globally in the first two weeks of its October 2008 release and will be one of the first titles to feature dynamic in-game ads as part of the deal with Massive.
The partnership also extends to a portfolio of established THQ titles.--Tanya Irwin