News Brief

THQ Names Massive Exclusive In-game Ad Provider

Massive Inc., a wholly owned subsidiary of Microsoft, and THQ Inc. announced a global, multi-year deal naming Massive as the exclusive, dynamic, in-game advertising partner for THQ's upcoming game titles on the PC and the Xbox 360 video game and entertainment system.

The collaboration will include dynamic in-game advertising within several of THQ's owned properties, including the open-world "Saints Row" franchise. "Saints Row 2" shipped more than 2 million units globally in the first two weeks of its October 2008 release and will be one of the first titles to feature dynamic in-game ads as part of the deal with Massive.

The partnership also extends to a portfolio of established THQ titles.--Tanya Irwin

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