• by Nina Lentini  @Nina_Lentini, November 28, 2008

New Sprint ads challenge its rivals and call on wireless customers who are looking to save money to hop on board.

The ads, which broke last week, are being integrated into the company's current national advertising campaign and will include print, television, online and radio. Comparison charts purport to demonstrate how families can save at least $240 and up to $1,000 annually, based on comparable rate and service plans offered by Verizon and AT&T.

"Consumers are looking for a company that provides a tangible value in family plans, a full range of handsets and an outstanding customer experience," said Bill Morgan, senior vice president of Corporate Marketing for Sprint, in a release. "We have all of those, plus the superiority of America's largest, most dependable 3G network. Sprint's Now Network means our customers get what they want when they want it."

The effort positions the Overland Park, Kan.-based company as the industry leader in value, network superiority, customer service and wireless user experience, challenges Verizon and AT&T head-on and issues a call for customers to "Join the Now Network."

Sprint's advertising will continue to promote the company's holiday handset lineup, six of which were highlighted by Forbes.com in its Top 10 best phones for holiday gift-giving.