• by December 12, 2008

What is really interesting is that many decisions for brands are still made by the 47% [who are not video gamers]. So the video game industry really needs to build deeper product usage data, case studies and better measurement tools to tap into wider ad categories.

But you can say the industry is definitely here to stay with these types of numbers [that the majority of U.S. are gamers], and predictions that usage will grow another 7% in 2009. Also this growth will skew older than 18-34 males, into a solid 18-49 adults.