Analytics Gives EasyJet Insight
The company hopes to collect the necessary data that helps them design Web features and marketing campaigns that appeal to potential and existing customers.
Data from WebTrends provides insight into consumers' preferences. For example, car rentals increased 38% while decisions decreased significantly after redesigning some Web pages, according to the companies. The airline also discovered that consumers visit the site more often during lunchtime, but most purchases occur in the evenings, providing the company with insight into how its customers shop.--Laurie Sullivan