• January 6, 2009

Online video viewing has increased nearly one-third over the past year, according to new data released Monday by comScore. U.S. Internet users watched 12.7 billion videos in November, up 34% from the year-earlier period.

YouTube-owner Google maintained its dominance of the online video audience, with a 40% share of views. Fox Interactive Media, which owns MySpace, was a distant runner-up, with a 3.5% share. Viacom Digital placed third, at 2.6%.

Hulu, the video joint venture of NBC Universal and News Corp., remained at No. 6 from October to November, with a 1.8% share. But Hulu, which offers full-length episodes of NBC and Fox shows such as "The Office" and "Family Guy," boasted the longest views per session, at nearly 12 minutes.

Overall, 77% of Internet users watched video in November for an average of 3.1 minutes per session.--Mark Walsh