Veoh Debuts Video Recommendation 'Compass'
The downloadable Veoh Video Compass can also show related videos when someone is browsing a specific Web page, as well as generate a list of related search terms. So searching or viewing content about Barack Obama would trigger a list of terms including the slogan "Yes We Can" and John McCain.
The video recommendations are based on the viewing behavior of millions of Veoh users, according to the company.
Clicking on a video via Compass allows viewing on the Veoh player without having to leave the site a user is on. In addition to helping expand Veoh's audience, the increased usage through the new browser tool also helps the company refine its ad targeting capability, and boosts ad impressions.
A Veoh spokesperson said the company may also explore new ad formats tied to Compass including offering banner sponsorships in the semi-transparent space that forms around the media player when a video is played.
Other sites compatible with Compass include Best Buy, WalMart, Wikipedia, and IMDB.com. The plug-in works with the Firefox and Internet Explorer 7 browsers, and will soon be available for Safari and Chrome.