• January 26, 2009

BMW's financial services arm for its Mini brand is launching a brand digital game for iPhone and iPod touch users. The "Mini Liquid Assets" is a free download from the iTunes App store.

The game, via Nickel Fish Design, LLC, has players manipulating virtual streams of water--with sound effects--to avoid obstacles and guide gold coins into virtual Minis. The game has multiple levels and varying degrees of difficulty, features the full line of (virtual) Mini vehicles, and has a "Find a Mini dealer" dealer locator function using Google Maps.--Karl Greenberg