'Broadcast Dysfunction' Report Hits NFL Hard, Says Many Spots Inappropriate For Kids
The report was especially critical of Pfizer Inc.'s Viagra brand, and other erectile dysfunction drug brands, hence the report's name.
"I wasn't too happy with ads for erectile-dysfunction drugs popping up every fifteen minutes whenever I watched a football game with my daughters in the room," the report quoted from President Barack Obama's "The Audacity of Hope." It also cited verbatims from some of the study's respondents, including one who said, "My son was walking around one day singing the Viagra jingle. (He's 9!)"
Two out of every five NFL games carried an ad for at least one erectile dysfunction brand, according to the study.
The report wasn't just critical of the pharmaceutical brands, but pointed out that many other products and services advertised during NFL games utilized egregious sex and violence in their commercials.
The 57 NFL games analyzed in the study carried a total of 5,778 ads or promo spots, 519 of which were deemed to be "violent," 80 of which were considered overly sexual, and 300 of which promoted the consumption of alcohol.
"Pro football is by far the most popular sport among kids - nearly two-thirds (65.7%) of kids ages 7-11 say they watch pro football on television," the report notes, citing Nielsen research that more than 5.3 million kids ages 2-17 (including 2.8 million ages 2-11) watch the average pro football game on broadcast TV or ESPN each week.
"One big reason for pro football's popularity is the game's appeal for the whole family," the reported noted, adding, "On any given Sunday afternoon, millions of families gather in front of the television to root for their favorite teams."