Results for February 2009
  • Yahoo Begins Reorganization With Ouster Of CFO
    Yahoo on Thursday announced the departure of its chief financial officer Blake ...
  • Havas Exec: Data Equals Dollars
    Advertisers had better wise up and start turning their data into dollars, ...
  • BBE Names 'Wall Street Journal' Exec To EVP
    Online video network BBE--formerly Broadband Enterprises--has appointed Joe Gallagher to the newly ...
  • Online Video Ad Vendors Must Face Standardization Hurdle
    Standardization remains the key challenge facing the online video industry, according to ...
  • Point By Point
    What’s the best way to determine which products people are shopping for ...
  • In The Year 2020...
    By 2020, behavioral targeting spend will surpass search spend, according to OMMA ...
  • Lowered Expectations
    Behavioral marketers, take a step back and reframe your success. That’s the ...
  • It's All About Performance
    How do agencies differentiate between one behavioral targeting technology company and another? ...
  • Controversy, Ho!
    Think privacy concerns over “traditional” Web privacy issues are controversial? You ain’t ...
  • Search Retargeting Coffee Talk
    It’s not even 9 a.m., and OMMA Behavioral attendees are already wrapping ...
  • Showing Clients The Light
    More than any one client, agencies can get the most out of ...
  • Recession (Non?)Spending
    The million dollar question everyone’s asking, today, is how the economy is ...
  • The Good, The Bad, And The Privacy
    Ever heard of fjorn? Well, it’s a Scandinavian blanket e-tailor, and, more ...
  • Retargeting To Scale 101
    The number one issue that anyone in the retargeting field needs to ...
  • Study: Consumers Allowing More Company Emails
    If ever so slightly, consumers are allowing more company emails into their ...
  • Startup Adds VP For Content Alliances
    Big Stage Entertainment, a startup that produces three-dimensional software for users to ...
  • Email Helps Strengthen Tie To Consumers
    Keeping in mind the skewed consumer sample, a staggering 75% of respondents ...
  • Study: Email Strengthens Brand Image, Generates Sales
    Over time, consumers receiving a retailer's permission-based email become more likely to ...
  • Pure Play Web, Mobile Expected To Grow
    Albeit at a slower rate than once thought, pure-play Web and mobile ...
  • 'Real Simple' Web Site Gets a Makeover
    Time Inc. lifestyle brand Real Simple today is expected to relaunch its ...
  • AOL Partners With Oodle For Classifieds Site
    AOL today is expected to announce the launch of AOL Classifieds, a ...
  • BT Program Brings 50-200% Lifts
    Behavioral marketing data exchange eXelate today is expected to announce the launch ...
  • EyeWonder, Collective Media Combine Video Services
    Rich media company EyeWonder and ad technology company Collective Media on Friday ...
  • Local.com Relaunches Web Site, Adds Content
    In the wake of respectable fourth-quarter earnings, specialized search company Local.com has ...
  • Privacy A Major Concern Among Web Surfers
    Following on the heels of Facebook's decision to rescind a highly controversial ...
  • April Looms: Tax Sites Get More Clicks
    As January marked the beginning of tax season, the tax category led ...
  • Next New Networks Launches Music Network
    Web TV network creator Next New Networks today is expected to unveil ...
  • CBS' TV.com Sees Rise In Viewership
    Giving rival Web TV portals a run for their money, TV.com posted ...
  • Scout Labs Offers Cheaper Way To Monitor Consumers
    Taking on top conversation trackers like Nielsen BuzzMetrics and TNS Cymfony, startup ...
  • Betawave Launches Video Platform
    Betawave Corp., the youth media and ad network formerly known as GoFish, ...