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GAVIN O'MALLEY

Gavin O'Malley edits MediaPost's Mobile Marketing Daily and MoBlog column. Follow him: @mp_gavin. You can reach Gavin at gavin@mediapost.com.

Articles by Gavin All articles by Gavin

  • Facebook Really Wants To Replace Your Coupons in MoBlog on 08/30/2016

    There are few things that American consumers love more than Facebook and deals. Trying to align these national pastimes, the social giant just redesigned Offers, a mostly mobile service that helps consumers claim, organize and redeem coupons and promotions.

  • Fitbit Debuts New Fitness Trackers in Around the Net in Mobile on 08/30/2016

    Giving Apple and its Watch a little more competition, Fitbit just debuted its latest batch of fitness trackers, including the $150 Charge 2 with heart rate monitoring and a larger screen, and a smaller, "swim-proof" $100 Flex 2. "The Flex is Fitbit's first aquatic device," Venture Beat notes. "The new Flex includes an 'automatic swim tracking' feature, and you can wear it in the shower -- that's handy."

  • Commercial Drones Gets Legal Guidelines in Around the Net in Mobile on 08/30/2016

    The first detailed U.S. rules for flights of small commercial drones officially went into effect, this week. They include "nationwide licensing requirements for pilots and a ban on nighttime operations," "The Wall Street Journal" notes. "But the long-awaited move won't satisfy pent-up demand for more-complex uses of unmanned aircraft -- especially at higher altitudes and beyond the sight of operators."

  • Technology, Gadget Brands Top Mobile Direct Response in Mobile Insider on 08/30/2016

    This forward-leaning segment captured 24.3% of all ad dollars spent on performance campaigns during the second quarter. Among those campaigns, the most successful have been for apps that offer daily utility to users, such as those that increase photo storage or track stocks.

  • Microsoft Attacks Hate Speech On Its Sites in Social Media & Marketing Daily on 08/29/2016

    As trolls increasingly threaten the quality of consumers' digital experiences, Microsoft is cracking down on these insidious haters. The changes add to Microsoft's existing "notice-and-takedown" approach for removing prohibited content on hosted consumer services.

  • Snapchat Still Can't Stop Growing in MoBlog on 08/29/2016

    Think Snapchat's popularity is peaking? Think again. The creative messaging app is poised for at least two more years of double-digit growth, according to a forecast from eMarketer.

  • How NBC Streamed The Rio Games in Around the Net in Video on 08/29/2016

    While still not as prized as broadcast TV, NBC's digital coverage of the Rio Games "were nothing short of an Olympic event in themselves," The Verge reports. "A giant map within the media center in Rio showed the multitude of video feeds coming in -- all of which were shot by the Olympic Broadcasting Services, and then shared with media partners -- as well as their route back to the nucleus of NBC's sophisticated operations in the US," it writes.

  • Snapchat Testing Behavioral Targeting in Around the Net In Social Media & Marketing on 08/29/2016

    Snapchat is planning to introduce behavioral targeting for advertisers, Business Insider writes, citing comments by the company's director of revenue operations Clement Xue in a new eMarketer report. "Xue said the company was working towards rolling out behavioral targeting capabilities in the third quarter of 2016," according to BI. "Snapchat will, at this stage, only be using behavioral data from users' activity in the app."

  • Is Google X Struggling? in Around the Net in Mobile on 08/29/2016

    Not all is going according to plan at Google X -- the company's "moonshot" maker. "Several people who have recently left X and those close to it describe the Alphabet unit as sputtering, unable to bring projects to life," Recode reports. "They say the issues at X aren't technical hurdles, but a combination of red tape and knotty internal politics."

  • Apple Readies IPhone 7 Debut in Around the Net in Mobile on 08/29/2016

    Apple is expected to make a big announcement on Sept. 7, which some think will be related to the iPhone 7. "It's expected to announce the next iPhone model and possibly a new version of the Apple Watch," Business Insider reports. "According to numerous reports, leaked photos, and industry gossip, this year's iPhone ... is expected to look nearly identical to the iPhone 6s, but with a larger camera, redesigned antenna lines, and no headphone jack."

Comments by Gavin All comments by Gavin

  • Yogi Berra Knows Some Of What's Wrong With Twitter by Catharine P. Taylor (Social Media Insider on 05/09/2014)

    I’m an information junkie, and, though I’ve tried, I can’t stand Twitter. It’s like a stock ticker. It contains an endless stream potentially significant info (sprinkled in with all the sales pitches, inspirational quotes, mundane griping, inside jokes, and side conversations). When analyzed properly, this “content” can be quite enlightening (especially for brands, etc.), and, when harnessed, has been shown to move mountains and part seas! … But, watching the feed itself will eventually drive anyone nuts! Plus, I think most people know that if some bit of info is really worth their time, it will make its way to slower moving media channels like their Facebook news feed, TV, etc. ... If Twitter's going to succeed, it has to come up with an effective relevancy algorithm. As resistance to similar efforts by FB have shown, users (and brands in particular) won't be happy to see their organic reach rates decline, but a broader audience (including myself) depends on it.

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