- 4.1 Million People A Week Listen To Three Major Online Radio Networks
Research Brief, Jack Loechner - Thursday, December 23, 2004
Arbitron Inc. and comScore Media Metrix, released the first audience ratings fr ...
- Travel Planning and Health Info Top Changes in Internet Use
Research Brief, Jack Loechner - Thursday, December 23, 2004
A new Harris Poll shows that U.S. adults who are online a ...
- Women Do Most Shopping Online; Men Outspend Them
Research Brief, Jack Loechner - Thursday, December 23, 2004
Bob Hayes, Vice President and General Manager, AOL eCommerce, says "Thanks ...
- Education and Careers Sites, Demographics, Advertisers, and Ad Types, Sizes and Delivery
Research Brief, Jack Loechner - Thursday, December 23, 2004
A deep drill-down into the Education and Career industries Online ...
- Top Sites for Apparel, Beauty and Jewelry
Research Brief, Jack Loechner - Friday, December 17, 2004
A deeper look at Online and retail apparel and jewelry sites, advertiser ...
- US and Canadian Marketers to Spend $4 Billion on Search Engine Marketing
Research Brief, Jack Loechner - Friday, December 17, 2004
The Search Engine Marketing Professional Organization (SEMPO) published a research paper, "T ...
- Study Reveals The Synergistic Benefits of Radio
Research Brief, Jack Loechner - Friday, December 17, 2004
The Radio Ad Effectiveness Lab (RAEL) has released its second study reveali ...
- Hottest Toys for Boys and Gifts for Girls
Research Brief, Jack Loechner - Friday, December 17, 2004
The NRF 2004 Holiday Consumer Intentions and Actions Survey, conducted by BIGresear ...
- Girls (and Women) Account for Majority of Kids Toy Site Visits
Research Brief, Jack Loechner - Friday, November 19, 2004
A deep look at toys and games online with top sites, advertiser ...
- Biddys and Geezers Drive Internet Growth
Research Brief, Jack Loechner - Sunday, December 12, 2004
According to a recent release by The Media Audit, though the young ...
- No Phishing, Please
Research Brief, Jack Loechner - Sunday, December 12, 2004
Relatively unknown only a year ago, email "phishing" scams have exploded ...
- Who Ya Gonna Trust?
Research Brief, Jack Loechner - Sunday, December 12, 2004
According to Nielsen Media Research's Monitor-Plus data for the first nine mont ...
- Small Town USA is Connected
Research Brief, Jack Loechner - Sunday, December 12, 2004
According to Hitwise, in their third installment of the Hitwise Holiday Shoppi ...
- Men and Women, Boys and Girls, But Over 45's Are the Video Movie Viewers
Research Brief, Jack Loechner - Saturday, December 4, 2004
A deep look at Internet movie viewers, advertisers and types of Onli ...
- TV Viewers Switch, Watch Alone and ''Do Other Things''
Research Brief, Jack Loechner - Saturday, December 4, 2004
A Knowledge Networks (KN) study, How People Use Primetime TV 2004, ...
- Olympics and Politics Push US Ad Spending Over 102 Billion in First Three Quarters
Research Brief, Jack Loechner - Saturday, December 4, 2004
Total advertising expenditure for the first nine months of 2004 increased 10 ...
- 33 Million Americans Use Internet to Rate a Product, Person or Service
Research Brief, Jack Loechner - Saturday, December 4, 2004
Twenty-six percent of adult internet (about 33 million people) users in t ...
- National Radio Revenue Up 6% in October
Research Brief, Jack Loechner - Saturday, December 4, 2004
According to the Radio Advertising Bureau Radio Revenue Index, local year-to-date Rad ...
- Broadband Internet Has Record Quarter
Research Brief, Jack Loechner - Tuesday, November 30, 2004
According to the recent release from the Leichtman Research Group, the twen ...
- Online Advertising Trends Continue Upward
Research Brief, Jack Loechner - Tuesday, November 30, 2004
According to the monthly Internet Advertising Report from AdZone Research, with informati ...
- Thanksgiving Online for Researching Electronics, Buying Home Goods
Research Brief, Jack Loechner - Tuesday, November 30, 2004
Black Friday marks the beginning of the holiday shopping frenzy, as we ...
- Sites or Search Engines? Experienced Shoppers Going Direct
Research Brief, Jack Loechner - Wednesday, November 24, 2004
Discount airline web sites are receiving increasing visits from US Internet user ...
- Classifieds Lead 4 Percent Newspaper Ad Growth in Third Quarter
Research Brief, Jack Loechner - Wednesday, November 24, 2004
Newspaper advertising expenditures for the third quarter of 2004 totaled $11.3 billio ...
- Over 50's Richer and Wired
Research Brief, Jack Loechner - Friday, November 19, 2004
In the more than 80 metropolitan markets surveyed regularly by The Med ...
- Non-Traditional Formats and DVR to Shift TV Advertising Paradigm
Research Brief, Jack Loechner - Friday, November 19, 2004
A new study conducted for the American Advertising Federation (AAF) reveals th ...
- Consumers Worrying Less, Dining Out More, But Practical on Most Other Fronts
Research Brief, Jack Loechner - Friday, November 19, 2004
The November Consumer Intentions Study by BIGresearch, finds that, after peaking f ...
- Current Events and Global News Top Sites, Demographics, Advertisers, Ad Sizes and Delivery
Research Brief, Jack Loechner - Saturday, November 13, 2004
A detailed look at current events and global news sites with demographic ...
- Online Holiday Sales 25% Better Than Last Year
Research Brief, Jack Loechner - Saturday, November 13, 2004
Last week's Brief on the Holidays was the "whys" of expectations. Here ...
- Quantifiable Aesthetics Proposed by Xerox Researcher
Research Brief, Jack Loechner - Saturday, November 13, 2004
According to a Xerox Corporation researcher, when it comes to conveying meanin ...
- Internet Ad Spending Outpaces Traditional Media Worldwide
Research Brief, Jack Loechner - Saturday, November 13, 2004
A new report from ZenithOptimedia calculates that print, broadcast, cinema, out-of-home a ...