- Social Media and Conversational Marketing Portends Revamp of Marketing P's
Research Brief, Jack Loechner - Wednesday, October 31, 2007
According to New Study by TWI Surveys, Inc. on Behalf of Socie ...
- The Iron Belt Wraps Around Domestic-Only Auto Owners
Research Brief, Jack Loechner - Tuesday, October 30, 2007
A newly released 88-Market national report from The Media Audit, analyzing automobi ...
- Catch A Commercial At The Movies
Research Brief, Jack Loechner - Monday, October 29, 2007
According to the Cinema Advertising Council's just-released report, cinema advertising industry revenu ...
- All Channels Lead To The Consumer
Research Brief, Jack Loechner - Friday, October 26, 2007
According to a new Forrester Research report released at the Forrester Consum ...
- Cumulative Media Drive Purchase Intent
Research Brief, Jack Loechner - Thursday, October 25, 2007
A new guide from Magazine Publishers of America announced by Ellen Oppenhei ...
- Advergaming
Research Brief, Jack Loechner - Wednesday, October 24, 2007
The Interactive Advertising Bureau, in association with the Games Committee, has introduc ...
- Heavy Social Network Visitors Also Prefer Leisure Retail Sites
Research Brief, Jack Loechner - Tuesday, October 23, 2007
A recent comScore study shows that heavy U.S. visitors to social networki ...
- Consumer Online Reviews Strongly Influence Purchase Decisions
Research Brief, Jack Loechner - Monday, October 22, 2007
According to a recent survey by Deloitte's Consumer Products group, consumers a ...
- Who's Watching Sports Online?
Research Brief, Jack Loechner - Friday, October 19, 2007
A deeper look at the demographics of sports watchers, their online destination ...
- Boomers Vote And Play The Lottery
Research Brief, Jack Loechner - Thursday, October 18, 2007
According to the Mediamark Research BoomerView study, 55% of Baby Boomers (consume ...
- Organic Food Consumers Also Big on Wine and Imported Beer
Research Brief, Jack Loechner - Wednesday, October 17, 2007
According to a recent analysis from Scarborough Research, the West Coast ...
- Navigation Tops Downloadable Mobile Apps
Research Brief, Jack Loechner - Tuesday, October 16, 2007
According to the latest Telephia research, location-based services (LBS) such as navigatio ...
- Wishy Washy Consumer Expectations, Except "Gas Will Go Up"
Research Brief, Jack Loechner - Monday, October 15, 2007
As of October 9th, the BIGresearch Consumer Intentions & Actions Survey not ...
- 95% of TV Viewing Live Even With a DVR in Every 5th Household
Research Brief, Jack Loechner - Friday, October 12, 2007
New consumer research from Leichtman Research Group shows that one in eve ...
- Cool Not As Important As Connected For Teens With Cell Phones
Research Brief, Jack Loechner - Thursday, October 11, 2007
Mobile Online Testing Exchange and eCRUSH, releasing research insight into the w ...
- A "Welcome" Message Keeps 'Em Coming Back
Research Brief, Jack Loechner - Wednesday, October 10, 2007
The Email Experience Council and the Direct Marketing Association announced the relea ...
- 630 Thousand Execs Control 2/3 of the US Workforce
Research Brief, Jack Loechner - Tuesday, October 9, 2007
According to a new survey carried out by Ipsos Media, America's seni ...
- A Few Current Consumer Feelings
Research Brief, Jack Loechner - Monday, October 8, 2007
According to the latest BIGresearch American Pulse Survey, two thirds of consume ...
- Online Broadcast Media Mid-September
Research Brief, Jack Loechner - Friday, October 5, 2007
A deeper look at Online broadcast media destinations, viewer demographics, advertisers, ...
- Olympics, Online Video and Local Search To Drive Global Ad Spending
Research Brief, Jack Loechner - Thursday, October 4, 2007
According to a study recently released by ZenithOptimemedia, the Olympic Games wi ...
- Newspapers Use a Billion Dollars Worth of Postage
Research Brief, Jack Loechner - Wednesday, October 3, 2007
According to a national survey by the Newspaper Association of America, t ...
- Streaming Video Becoming a Habit At All Age Levels
Research Brief, Jack Loechner - Tuesday, October 2, 2007
Advertising.com, Inc., in their Bi-Annual Online VideoStudy, comparing the first half ...
- Is It The Beach, The Attitude, The Altitude Or The Age
Research Brief, Jack Loechner - Monday, October 1, 2007
According to a new Harris Poll, California remains number one state ...