- Autotrader Lays Out Three Big Auto Retail Myths
Marketing Daily, Karl Greenberg - Tuesday, March 31, 2015
The starting point looks grim, superficially: according to Autotrader data, only ...
- Toyota Touts Manufacturing With 'Gifony'
Marketing Daily, Karl Greenberg - Tuesday, March 31, 2015
The campaign features 45 GIFs of such processes as the bass-like sou ...
- How Climate Change And Population Growth Will Affect The Seafood Industry
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, March 31, 2015
Seafood will be an increasingly important part of the American diet ...
- Cadillac and Lincoln Go Head To Head With New Flagships
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, March 31, 2015
Lots of luxury brands have introduced vehicles over the past year, includi ...
- Five Ways Grocery Chains Can Bring Customers Back
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, March 31, 2015
Traditional grocers have lost 15% of share in the past 10 yea ...
- McDonald's To Test All-Day Breakfast
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, March 31, 2015
McDonald's is trying all-day breakfast starting next month in San Diego, whi ...
- Here's The New Product Tesla Will Unveil Next Month
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, March 31, 2015
Tesla CEO Elon Musk announced that the company will introduce a "n ...
- Chevrolet Puts Camera On Focus Groups To Spotlight Its Cars And SUVs
Marketing Daily, Karl Greenberg - Monday, March 30, 2015
Chevrolet says the campaign's first spots, in English and Spanish, will premie ...
- New York Auto Show Will Be As Much About The Connection As Cars
Marketing: Automotive, Karl Greenberg - Tuesday, March 31, 2015
Automotive technology will be as big a star at the New Yo ...
- P&G Taps "Modern Family" Star For Swiffer And Febreze
Around the Net In Brand Marketing, Karl Greenberg - Monday, March 30, 2015
Procter & Gamble has tapped "Modern Family" star Jesse Tyler Ferguson ...
- New Ford System Could End Speeding Tickets
Around the Net In Brand Marketing, Karl Greenberg - Monday, March 30, 2015
A number of vehicles now display the local speed limit on the ...
- Buyers Of the Apple Watch Edition Will Get Special Service
Around the Net In Brand Marketing, Karl Greenberg - Monday, March 30, 2015
And well they should. For ten grand, you should get a dinn ...
- Facebook Pitching Advertisers On 'Anthology' Package
Around the Net In Brand Marketing, Karl Greenberg - Monday, March 30, 2015
Facebook is in discussions with media channels like Vice, The Onion a ...
- Chevrolet Silverado Work Given To Detroit Agency
Around the Net In Brand Marketing, Karl Greenberg - Monday, March 30, 2015
General Motors is consolidating all advertising work for the Chevrolet brand und ...
- Wheaties Professional Bowling Association Ad Goes Back In Time For Bowling Icon
Around the Net In Brand Marketing, Karl Greenberg - Monday, March 30, 2015
Wheaties usually taps stars like Michael Jordan and Tiger Woods. But An ...
- Core Power Inks Players To Challenge Sports Energy Drink Dominance
Around the Net In Brand Marketing, Karl Greenberg - Friday, March 27, 2015
In a move intended to take on such sports energy drinks ...
- Alcohol Ad Spend Rises 400% But Not Driving Binges
Around the Net In Brand Marketing, Karl Greenberg - Friday, March 27, 2015
Advertising for alcoholic drinks affects brand choice, loyalty and brings new customer ...
- Auto Sales In March May Actually Decline
Around the Net In Brand Marketing, Karl Greenberg - Friday, March 27, 2015
March is traditionally a strong month for auto sales, as people th ...
- Seaworld Hopes To Repair Brand With Campaign
Around the Net In Brand Marketing, Karl Greenberg - Friday, March 27, 2015
SeaWorld Entertainment, Inc. is launching new advertising to fight back criticism a ...
- Apple Watch Isn't Here, But Apps Are
Around the Net In Brand Marketing, Karl Greenberg - Friday, March 27, 2015
You can't actually buy the Apple Watch for a month, but App ...
- Mobile Makes Millennials Smarter Car Shoppers, And Faster With The Thumbs
Marketing Daily, Karl Greenberg - Thursday, March 26, 2015
Seventy-three percent of Millennials said that they believe they are savvier c ...
- Beg, Borrow And Steal, Just Don't Hoard Those Ideas
Marketing Daily, Karl Greenberg - Friday, March 27, 2015
All advertising is now designed like a nicotine patch, with creative bui ...
- New Balance introduces 'Fastah' Shoe For Boston Marathon
Around the Net In Brand Marketing, Karl Greenberg - Thursday, March 26, 2015
New Balance has unveiled a Fresh Foam Zante shoe for the Bost ...
- Valspar In Color Blindness Effort
Around the Net In Brand Marketing, Karl Greenberg - Thursday, March 26, 2015
Valspar Paint and ad agency FCB Chicago have launched a website abo ...
- Peet's Coffee & Tea Launches Iced Coffee Made From Fresh, Brewed Coffee
Around the Net In Brand Marketing, Karl Greenberg - Thursday, March 26, 2015
On Wednesday, Peet's Coffee & Tea, the company that introduced America ...
- Hostess Makes A Comeback
Around the Net In Brand Marketing, Karl Greenberg - Thursday, March 26, 2015
Reports of the death of Twinkies were very exaggerated. Hostess Brands, creat ...
- NFL Sees Gold In Season-Long Super Bowl 50 Celebration
Around the Net In Brand Marketing, Karl Greenberg - Thursday, March 26, 2015
The Super Bowl has long been a bottomless pot of gold f ...
- Heineken Back At Miami's Ultra Music Festival For Electronic Fun
Marketing Daily, Karl Greenberg - Wednesday, March 25, 2015
The focus is a one-off custom bottle edition. Heineken will hide t ...
- Recalls Affect Perception, But No Profound Effect On Consideration
Marketing Daily, Karl Greenberg - Thursday, March 26, 2015
The study finds that media attention of recalls raised awareness to betwe ...
- Coca-Cola May Close 'Open Happiness'
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, March 25, 2015
With new CMO Marcos de Quinto at the helm, Coca-Cola might ...