- Food For Thought: Social Media Innovations Galore
Marketing Daily, Karlene Lukovitz - Friday, December 31, 2010
Twenty eleven saw food/beverage and restaurant brands pulling out the innovation sto ...
- Mintel: Craft Beers Have Untapped Opportunities
Marketing Daily, Karlene Lukovitz - Wednesday, December 29, 2010
Just 13% of beer drinkers currently express a preference for domestic cra ...
- Special K Inspires With 'Gain By Losing' Theme
Marketing Daily, Karlene Lukovitz - Tuesday, December 28, 2010
The Special K Challenge's fundamentals are the same, but the campaign encourag ...
- Special K Campaign 'Gains' Confidence, Loses Weight
MediaDailyNews, Karlene Lukovitz - Tuesday, December 28, 2010
This new year, Special K is putting its familiar, two-week weight lo ...
- Post Lowers Sugar In Two Pebbles Varieties
Marketing Daily, Karlene Lukovitz - Monday, December 27, 2010
Post, which reports that all Pebbles varieties are cholesterol-free, low in f ...
- Carl's, Hardee's Launch Mobile Rewards App
Marketing Daily, Karlene Lukovitz - Monday, December 27, 2010
In addition to enabling digital tracking of customer visits, the new a ...
- Weight Watchers Adds Kitchen Companion IPad App
Marketing Daily, Karlene Lukovitz - Wednesday, December 22, 2010
The Weight Watchers Kitchen Companion, is designed to deliver both, by combini ...
- Darden Continues To Hone Red Lobster Strategy
Marketing Daily, Karlene Lukovitz - Tuesday, December 21, 2010
While Darden drew praise from analysts for employing short-term, brand-distinctive promotions, i ...
- Gorton's, Ortega Team On Fish Taco Promo
Marketing Daily, Karlene Lukovitz - Monday, December 20, 2010
Two brands owned by separate companies, Gorton's Seafood and B&G Foods, Inc. ...
- Coors Light Super Bowl Promo Leverages SnapTags
Marketing Daily, Karlene Lukovitz - Monday, December 20, 2010
Now through game day -- Feb. 6 -- people of legal drinki ...
- Denny's AARP Promo Draws 2 Million In 8 Months
Marketing Daily, Karlene Lukovitz - Thursday, December 16, 2010
Adults 50+ account for 44% of all visits made to family restauran ...
- Happy Meal Toy Suit: Kids' Food Fight Escalates
Marketing Daily, Karlene Lukovitz - Wednesday, December 15, 2010
The suit, which asks for class-action status, was filed Dec. 15 ...
- Dannon Agrees To Drop Health Claims, Pay $21 Million
Marketing Daily, Karlene Lukovitz - Wednesday, December 15, 2010
Among the ads cited as deceptive by the FTC were Activia's ...
- Giants Push For Sweetener Breakthroughs
Marketing Daily, Karlene Lukovitz - Tuesday, December 14, 2010
With consumers more concerned than ever about sugar and calorie consumption, leadi ...
- CFBAI Reports On Kids' Marketing Compliance
Raw, Karlene Lukovitz - Wednesday, December 15, 2010
According to the just-released third annual report on food/beverage marketers' compliance wi ...
- Happy Meal Toy Suit: Kids' Food Fight Escalates
Raw, Karlene Lukovitz - Wednesday, December 15, 2010
Consumer group The Center for Science in the Public Interest (CSPI) h ...
- Dannon Agrees To Drop Health Claims, Pay $21 Million
Raw, Karlene Lukovitz - Wednesday, December 15, 2010
In response to Federal Trade Commission charges of deceptive advertising, The Dann ...
- NPD: Restaurant Traffic Down 1% In Q3
Marketing Daily, Karlene Lukovitz - Monday, December 13, 2010
Continued high employment suppressed overall restaurant industry traffic recovery in the thi ...
- QSRs Cope With Heat From Employee Act-Outs
Marketing Daily, Karlene Lukovitz - Friday, December 10, 2010
The last few days have seen media reports of two incidents involvi ...
- Starbucks Tops Online Media Impact Rankings
Marketing Daily, Karlene Lukovitz - Wednesday, December 8, 2010
Starbucks garnered a media-buy purchase equivalent of $67.8 million in free bra ...
- Holistic Health Awareness To Lead 2011 Food Trends
Marketing Daily, Karlene Lukovitz - Wednesday, December 8, 2010
Twenty-eleven will mark the year that Americans begin making permanent, holistic chang ...
- Duncan Hines Has A YouTube Holiday
Marketing Daily, Karlene Lukovitz - Tuesday, December 7, 2010
The brand partnered with digital entertainment studio Filmaka to hire the directo ...
- Starbucks Tops Online Media Impact Rankings
Raw, Karlene Lukovitz - Wednesday, December 8, 2010
Starbucks garnered a media-buy purchase equivalent of $67.8 million in free bra ...
- Green & Black's To Send 'Ambassadors' to D.R.
Marketing Daily, Karlene Lukovitz - Monday, December 6, 2010
The new ambassadors program is "a true extension of Green & Black ...
- Duncan Hines Has A YouTube Holiday
Raw, Karlene Lukovitz - Tuesday, December 7, 2010
Pinnacle Foods' 60-year-old Duncan Hines brand is using four commercial-quality, YouTube-posted vide ...
- Kraft Mac & Cheese Gets New, Unified Look
Marketing Daily, Karlene Lukovitz - Monday, December 6, 2010
The latest news is the rollout of a new logo and contemporiz ...
- Green & Black's To Send 'Ambassadors' to D.R.
Raw, Karlene Lukovitz - Monday, December 6, 2010
Kraft-owned Green & Black’s Organic Chocolate is showcasing its Fair Trade Certificati ...
- Kraft Seeks Injunction Against Starbucks
Raw, Karlene Lukovitz - Monday, December 6, 2010
Kraft Foods is seeking a preliminary injunction in the U.S. District Court f ...
- NPD Quantifies Meal-Planning Behaviors
Marketing Daily, Karlene Lukovitz - Thursday, December 2, 2010
Given that so many meal purchasing decisions are being made before consume ...
- Papa Gino's Scores With One-To-One Marketing
Marketing Daily, Karlene Lukovitz - Wednesday, December 1, 2010
At the end of its first year, marked in early November, t ...