• by Karlene Lukovitz  @KLmarketdaily, December 8, 2010

Starbucks garnered a media-buy purchase equivalent of $67.8 million in free brand exposure through online news media, social media and Twitter between September and November 2010, placing it at the top of online media impact value rankings in the first Fast Food Industry Media Value Report from media measurement technology firm General Sentiment.

Other leaders in impact/media value for the quarter included McDonald's ($32.2 million), Burger King ($25.8 million) and Chipotle Mexican Grill ($17 million).