- IAB Debuts Digital Sales Certification Program
Online Media Daily, Mark Walsh - Wednesday, May 16, 2012
The digital advertising world now has its answer to the legal profession ...
- Facebook Prices Shares At $38
Raw, Mark Walsh - Thursday, May 17, 2012
Facebook has priced its initial public offering at
$ ... - GM Slams Brakes On Facebook Advertising
Marketing Daily, Mark Walsh - Wednesday, May 16, 2012
General Motors' decision to pull its advertising on Facebook comes as ...
- GM Slams Brakes On Facebook Advertising
Online Media Daily, Mark Walsh - Tuesday, May 15, 2012
General Motors' decision to pull its advertising on Facebook comes as ...
- AmEx Adds Mobile Offers Service
Online Media Daily, Mark Walsh - Tuesday, May 15, 2012
American Express has introduced a mobile offers engine that recommends and ran ...
- Nielsen: Apps Still Going Strong
Online Media Daily, Mark Walsh - Wednesday, May 16, 2012
Data released by Nielsen in connection with the AppNation conference shows t ...
- Barcode Scanning Up 157% In First Quarter
Online Media Daily, Mark Walsh - Wednesday, May 16, 2012
Mobile barcode scanning continued to climb at a brisk pace in t ...
- MMA Expands To Mexico
Raw, Mark Walsh - Wednesday, May 16, 2012
The Mobile Marketing Association has
launched its latest chapter in Mexi ...
- What's Premium In Mobile?
Show Daily, Mark Walsh - Wednesday, May 16, 2012
Mobile alters the definition of premium inventory beyond context in the fo ...
- Mobile RTB: Too Much Low-Quality Inventory
Show Daily, Mark Walsh - Wednesday, May 16, 2012
With an estimated 80% of unsold inventory in mobile, programmatic buying wou ...
- RTB's Human Factor
Show Daily, Mark Walsh - Wednesday, May 16, 2012
Ming Wu, VP of trading at Omnicom, makes the point that algorith ...
- Facebook Supersizes Mobile Photos
Online Media Daily, Mark Walsh - Monday, May 14, 2012
In its latest step to upgrade its mobile presence, Facebook is shifti ...
- Google's Tim Reis Reveals 'Mobile Playbook'
Online Media Daily, Mark Walsh - Monday, May 14, 2012
Marketers have to define their value proposition by figuring out what custome ...
- Zinio CMO Reflects On Competitive Mobile Magazine World
Online Media Daily, Mark Walsh - Monday, May 14, 2012
With an explosion of rival newsstand and reader apps, Zinio has ...
- Stalk and Flow In Social
Show Daily, Mark Walsh - Tuesday, May 15, 2012
Noah Brier of social media marketing firm Percolate distinguishes between two typ ...
- Hey, Let's Let Ad Guys Write Privacy Policies
Show Daily, Mark Walsh - Tuesday, May 15, 2012
Once Facebook goes public, it will only lead the company to pu ...
- Timeline is Paid Advertiing Time
Show Daily, Mark Walsh - Tuesday, May 15, 2012
WhenFacebook introduced Timeline for brands in March it also did away wi ...
- Q&A With Zinio CMO Jeanniey Mullen
Mobile Marketing Daily, Mark Walsh - Monday, May 14, 2012
With an explosion of rival newsstand and reader apps in the la ...
- Levinsohn Becomes Interim Yahoo CEO, Replacing Thompson
Online Media Daily, Mark Walsh - Sunday, May 13, 2012
Yahoo confirmed Sunday that CEO Scott Thompson is stepping down amid t ...
- Brazil, India, China To Outpace U.S. Mobile Ad Growth
Online Media Daily, Mark Walsh - Friday, May 11, 2012
The U.S.'s place at the forefront of mobile advertising is quickly comi ...
- Report: Facebook Cutting Into Carriers' SMS Revenue
Online Media Daily, Mark Walsh - Friday, May 11, 2012
A recent report from Denmark-based tech research firm Strand Consult suggests th ...
- Pew: Use Of Location Services Up On Smartphones
Online Media Daily, Mark Walsh - Friday, May 11, 2012
A new study from the Pew Research Center's Internet & American Li ...
- Facebook Supersizes Mobile Photos
Raw, Mark Walsh - Monday, May 14, 2012
In its latest step to upgrade its mobile presence, Facebook is shifti ...
- Are you over-targeting in mobile?
Raw, Mark Walsh - Monday, May 14, 2012
MindShare’s Brian Stoller suggests marketers may be going overboard when it com ...
- Nielsen: Smartphone Use Differs By Store Type
Raw, Mark Walsh - Monday, May 14, 2012
Much research has been released about in-store mobile use and so-called showroomi ...
- L'Oreal 3-Pronged Mobile Approach
Show Daily, Mark Walsh - Monday, May 14, 2012
In the afternoon’s first keynote, Sarah Liang Kress, director of interactive marketin ...
- Mars: Mo' Money For Mobile
Show Daily, Mark Walsh - Monday, May 14, 2012
Where’s the money? That’s Phonevalley CEO Alexandre Mars’ beef with spending ...
- Kinsella Urges Brands To 'Set Mobile Free'
Show Daily, Mark Walsh - Monday, May 14, 2012
Colin Kinsella, CEO, Digitas North America, is now on stage discussing so ...
- Tasti D-Lite Loves Data
Show Daily, Mark Walsh - Monday, May 14, 2012
In the day's first panel focused on engaging customers directly on mobil ...
- Mobile Only 1% of Ad Budgets
Show Daily, Mark Walsh - Monday, May 14, 2012
Google’s Tim Reis calls mobile an “enormous branding opportunity” based on t ...