- App Marketing Costs Dip As Downloads Rise
Online Media Daily, Mark Walsh - Friday, June 29, 2012
The cost to acquire app users fell in May, even as t ...
- Untangle Mobile Metrics To Track Campaigns
Online Media Daily, Mark Walsh - Friday, June 29, 2012
In the absence of standardized metrics, a new Forrester report outlines strategi ...
- LinkedIn Testing Ads in iPad App
Online Media Daily, Mark Walsh - Friday, June 29, 2012
LinkedIn has begun testing display ads in its recently introduced iPad ap ...
- Tablets, More Content Power Mobile Video Growth
Online Media Daily, Mark Walsh - Thursday, June 28, 2012
The explosion of smartphones and tablets combined with a wider selection ...
- Tablets Change Shopping, Media Habits
Online Media Daily, Mark Walsh - Thursday, June 28, 2012
Mobile ad network InMobi and Mobext, the mobile marketing arm of Hav ...
- AOL Brings Premium Ad Units To Mobile
Online Media Daily, Mark Walsh - Wednesday, June 27, 2012
Extending its Project Devil initiative to mobile devices, AOL Wednesday unveiled premi ...
- Mobile Ad Volume Up, Pricing Dips
Online Media Daily, Mark Walsh - Thursday, June 28, 2012
Mobile advertising platform Smaato said ad volume increased 26% in the fir ...
- Post IPO, Analysts Differ On Facebook Ad Prospects
Online Media Daily, Mark Walsh - Wednesday, June 27, 2012
Many analysts are taking a wait-and-see approach to Facebook, initiating coverage wi ...
- Yahoo, Clear Channel Team On Online Radio
Raw, Mark Walsh - Thursday, June 28, 2012
On the heels of announcing a partnership with Spotify, Yahoo said Thursd ...
- Study: 1 in 5 Tablet Users Shopping Less In Stores
Raw, Mark Walsh - Thursday, June 28, 2012
Mobile ad network InMobi and Mobext, the mobile marketing arm of Hav ...
- 55% Of Cell Users Access Mobile Web
Online Media Daily, Mark Walsh - Tuesday, June 26, 2012
When it comes to using mobile phones as the primary means ...
- Mobile Posse Raises $5 Million, Eyes Overseas Growth
Online Media Daily, Mark Walsh - Tuesday, June 26, 2012
Mobile Posse, which serves ads on the idle screens of cell phone ...
- Travora Media Unveils Mobile Ad Network
Online Media Daily, Mark Walsh - Wednesday, June 27, 2012
Travora Media, which operates a vertical network of more than 300 trav ...
- ShareThis Adds Share-To-Mobile Option
Raw, Mark Walsh - Wednesday, June 27, 2012
Mobile messaging platform Mogreet said Wednesday it had reached an agreement wi ...
- Yahoo Names Trio of Media, Marketing Execs
Raw, Mark Walsh - Wednesday, June 27, 2012
Yahoo on Wednesday
announced the appointment of three new media a ...
- Agency Execs Ready For Facebook Ad Network
Online Media Daily, Mark Walsh - Monday, June 25, 2012
The extension of Facebook ads to Zynga signals the company's continuing effo ...
- MSN Taps Fandango For Ticketing
Online Media Daily, Mark Walsh - Monday, June 25, 2012
Fandango has secured a deal with MSN to become the exclusive onli ...
- Mobext Debuts Mobile Messaging Service
Online Media Daily, Mark Walsh - Monday, June 25, 2012
Mobext, the mobile marketing arm of Havas Digital, has launched its o ...
- Google Offers Sponsors Free Wi-Fi In NYC Subway
Online Media Daily, Mark Walsh - Monday, June 25, 2012
New York City tapped Boingo in May to roll out Wi-Fi servi ...
- StrikeAd Closes Round, Relocates To NYC
Raw, Mark Walsh - Tuesday, June 26, 2012
After
securing $3 million in venture funding earlier this year, mobi ...
- Celtra Upgrades Mobile Ad Platform
Raw, Mark Walsh - Tuesday, June 26, 2012
Mobile rich media ad firm Celtra on Tuesday
announced the late ...
- Yahoo Gets In Tune With Spotify
Raw, Mark Walsh - Tuesday, June 26, 2012
Yahoo hasn’t had much to brag about in recent years when ...
- Lexity Adds Retargeting Tool For Small Businesses
Online Media Daily, Mark Walsh - Monday, June 25, 2012
Simplifying online advertising for small e-commerce business is the aim of three-year-o ...
- Google Offers Sponsors Free Wi-Fi In NYC Subway
Raw, Mark Walsh - Monday, June 25, 2012
Boingo was tapped by New York City in May to roll o ...
- MSN Taps Fandango For Ticketing
Raw, Mark Walsh - Monday, June 25, 2012
Fandango has secured a deal with MSN to become the exclusive onli ...
- Facebook Touts Sponsored Story Results
Online Media Daily, Mark Walsh - Thursday, June 21, 2012
In its ongoing effort to woo advertisers, Facebook Thursday highlighted results ...
- IBM: Mobile, Social Pose Biggest Hurdles For Marketers
Online Media Daily, Mark Walsh - Thursday, June 21, 2012
More than a third (34%) of companies say they plan to laun ...
- Nielsen: YouTube Passes MSN In May
Raw, Mark Walsh - Friday, June 22, 2012
YouTube pushed ahead of MSN/Windows Live in May to become the fourth-rank ...
- Ad Tech Vets Form Mobile Ad Startup
Online Media Daily, Mark Walsh - Wednesday, June 20, 2012
A group of ad tech heavyweights from AdConion, Rubicon Project and Ope ...
- Windows Phone 8 To Offer Mobile Wallet
Online Media Daily, Mark Walsh - Wednesday, June 20, 2012
With the unveiling of its upgraded mobile operating system Wednesday, Microsoft signal ...