- Esurance, AmEx Serve Up U.S. Open Activities
Marketing Daily, Tanya Gazdik - Wednesday, August 31, 2011
American Express is a top-tier sponsor. Other sponsors in that category inclu ...
- Chipotle Creates Sustainable Food Foundation, Film
Marketing Daily, Tanya Gazdik - Tuesday, August 30, 2011
The fast casual restaurant chain is also debuting a film that sho ...
- SiriusXM Tries To Lure Back Listeners
Marketing Daily, Tanya Gazdik - Monday, August 29, 2011
In a mailing that went out late last week, the New York-bas ...
- Bayer, MLB Ask Fans To 'Beat The Streak'
Marketing Daily, Tanya Gazdik - Friday, August 26, 2011
The object of the contest is to establish a virtual "saves strea ...
- Apple Must Protect Brand Post-Jobs
Marketing Daily, Tanya Gazdik - Friday, August 26, 2011
Jobs' resignation will be a loss to the worldwide business community, sa ...
- Calif. Realtors Launch Testimonial Campaign
Marketing Daily, Tanya Gazdik - Thursday, August 25, 2011
Titled "Champions of Home," the campaign was created in direct response ...
- MetLife Buys N.J. Meadowlands Naming Rights
Marketing Daily, Tanya Gazdik - Wednesday, August 24, 2011
The agreement makes New York-based MetLife the official insurance company of t ...
- Chase Campaign Supports New Sapphire Rewards
Marketing Daily, Tanya Gazdik - Wednesday, August 24, 2011
The new enhancement offers cardmembers two points per dollar spent on trav ...
- Crowne Plaza Launches 'Marry Me 11.11.11' Giveaway
Marketing Daily, Tanya Gazdik - Tuesday, August 23, 2011
Crowne Plaza has conducted giveaways in the past, but this is t ...
- AmEx Biz Gold Gives Reward Points For Marketing
Marketing Daily, Tanya Gazdik - Monday, August 22, 2011
The announcement comes on the heels of American Express allowing cardmembers ...
- Orbitz Giveaways Feature Marriott, Caribbean Cruise
Marketing Daily, Tanya Gazdik - Monday, August 22, 2011
To play, people can "Like" Orbitz on Facebook and then begin biddin ...
- AmEx Open Membership Has Its Privileges, Now You Can Earn Double For Buying Online Media
Online Media Daily, Tanya Gazdik - Tuesday, August 23, 2011
In what is likely the first credit card loyalty program ever bas ...
- Lincoln Uses 'Co-creation' To Get Design Feedback
Marketing Daily, Tanya Gazdik - Sunday, August 21, 2011
Select participants will be invited to continue the discussion in an onli ...
- Indian, Chinese Autos Underwhelm U.S. Buyers
Marketing Daily, Tanya Gazdik - Thursday, August 18, 2011
Significant barriers exist for automakers such as Tata, BYD and Mahindra, accordi ...
- AmEx Tops In Customer Satisfaction 5 Years Running
Marketing Daily, Tanya Gazdik - Thursday, August 18, 2011
American Express ranks highest in customer satisfaction for a fifth consecutive ye ...
- Allstate Links With Radio Personality Tom Joyner
Marketing Daily, Tanya Gazdik - Wednesday, August 17, 2011
The Northbrook, Ill.-based insurance company will donate $10 to the foundation f ...
- Petco Revamps Logo, Tagline
Marketing Daily, Tanya Gazdik - Wednesday, August 17, 2011
Installation of exterior signs featuring the new branding will begin on n ...
- Web Wars: Ameriprise Trumps Schwab
Marketing Daily, Tanya Gazdik - Tuesday, August 16, 2011
Ameriprise communicates what it is about as a company, according to Ste ...
- Office Depot Uses Mobile, Roker For Back-To-School
Marketing Daily, Tanya Gazdik - Monday, August 15, 2011
The promotion runs through Sept. 11 and will award a total ...
- Barneys Teams With Lady Gaga For Holidays
Marketing Daily, Tanya Gazdik - Monday, August 15, 2011
The retailer has worked closely with Lady Gaga to design a ran ...
- Sutter Home Wine Supports Breast Cancer Research
Marketing Daily, Tanya Gazdik - Friday, August 12, 2011
"Women are the largest demographic within our social media sites," Megan Steff ...
- Study: Financial Marketing Mostly Cliché-ridden
Marketing Daily, Tanya Gazdik - Thursday, August 11, 2011
The study revealed that while social media has become very popular, t ...
- Hilton Garden Inn Launches 'To-Do List' Contest
Marketing Daily, Tanya Gazdik - Tuesday, August 9, 2011
Each grand prize winner will receive a three-day/two-night trip totaling approximately $5,00 ...
- Ace Metrix: Budweiser Tops In Beer Ads
Marketing Daily, Tanya Gazdik - Tuesday, August 9, 2011
The number one ad is the Bud Light "Dog Sitting" spot, whi ...
- Axe Losing Mojo To Old Spice, Right Guard
Marketing Daily, Tanya Gazdik - Friday, August 5, 2011
"With Old Spice and Right Guard making gains in consumer perception, the ...
- Hyatt, Absolut Sponsor GayCities' 'Answers'
Marketing Daily, Tanya Gazdik - Thursday, August 4, 2011
As part of the launch, Hyatt will tap their concierges around t ...
- Celebrity Endorsers: Flying High Or Ready To Crash?
Marketing Daily, Tanya Gazdik - Tuesday, August 2, 2011
The jury is still out on whether any of the affiliations ha ...
- Bank Customers Like Rewards, But Don't Redeem
Marketing Daily, Tanya Gazdik - Monday, August 1, 2011
While such programs have been viewed by banks as an easy w ...