Victor Wong

Articles by Victor All articles by Victor

• Fortune 50 Versus 500: Data Wealth Gap Is Real in Marketing Insider on 08/28/2018
  

  Companies like to boast about how much data they have. In practice, a minority of the largest companies possesses the vast majority of data.

• What 'Westworld' Teaches Marketers About The Customer Journey in Marketing Daily on 12/08/2016
  

  What makes being at Westworld such a phenomenon is that the storytelling isn't linear. Just like in life.

• As World Gets Smaller, So Do Ad Campaigns -- But Not Small Enough in Real-Time Daily on 11/22/2016
  

  Digital advertising requires creating unified, but also diverse and personalized experiences. Brands need to start thinking small in their big advertising campaigns. If you're spending extra on highly targeted audiences and still using a generic, generalized creative, you're throwing away your part of the $6 billion. Why is it so hard to think small, creatively?

• 3 Lessons Facebook Can Teach Ad-Tech Industry in Real-Time Daily on 04/27/2016
  

  It might sound obvious, but one of the best ways to cement your place in the digital advertising ecosystem is to facilitate more effective advertising. Facebook knows this well, and it does so by continually making decisions that preserve the user experience. By analyzing some of Facebook's most enlightened capabilities, ad-tech businesses can glean important lessons that will help them create more effective advertising solutions.

• What's Stopping Creatives From Matching Programmatic Targeting?  in Search & Performance Marketing Daily on 10/22/2015
  

  Ad design has historically been a labor-intensive process -- often requiring several layers of approvals, a great deal of technical as well as design knowledge, and enough time to produce, edit, and implement all the requisite variations to suit platform requirements. Programmatic has vastly increased efficiency and scalability, yet the explosion of audience-targeting opportunities it has incited has left advertisers scrambling for creative to meet the exponentially increased demand.

• What's Driving Search Marketers To Become Full Stack Campaign Managers? in Search & Performance Marketing Daily on 08/18/2015
  

  The recent 2015 Online Marketing Industry Survey from Moz confirmed what we already know: search marketers are now working with larger teams and have more diverse responsibilities than ever before. The extent to which their roles have evolved into that of a more generalized digital marketing professional may surprise some, as content creation, programmatic display, social media marketing, and native advertising now fall under the modern search marketer's purview.

• Programmatic Automation Will Create Jobs, Just Like Spreadsheets Did in Real-Time Daily on 05/19/2015
  

  Nearly every advertising conference features some talk on how the programmatic robots are coming for agency jobs. Simply put, the rise of programmatic allowed traditional media planning and buying processes reliant on spreadsheets and faxes to be completed efficiently and automatically via web interfaces.

• What You Need To Know About Cross-Platform Ad Design in Mobile Marketing Daily on 10/11/2013
  

  As users migrate to mobile platforms so too must ad creative. Easier said than done. From design, to format choice to localization, mobile introduces a new range of complications and possibilities.

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