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David Measer

Member since March 2010Contact David

  • SVP, Group Strategic Planning Director RPA
  • Twitter: dmeaser
  • 2525 Coloardo Avenue
  • Santa Monica California
  • 90404 USA

SVP, Group Strategic Planning Director at RPA in Los Angeles.

Articles by David All articles by David

  • Affluents And The Bourbon Boom in Engage:Affluent on 07/27/2016

    If you haven't noticed, there's a boom in American whiskey right now. Led by bourbon, the category has grown 40% in the past decade, with revenue growth of 47% to $2.7 billion in 2014. The International Wine and Spirits Review forecasts 20% growth in the next five years. Supply can hardly keep up with demand, leading to shortages of the amber liquid in top markets across the country. And it's the favorite way for pop culture heavyweights to booze up, from Don Draper on "Mad Men" to Frank Underwood on "House of Cards" to Raylin Givins on "Justified." Like vodka and Scotch before it, bourbon is having its moment.

  • Online Shopping With The Affluents in Engage:Affluent on 05/18/2016

    It has long been assumed that affluent shoppers prefer shopping online, while their lower-income counterparts prefer the brick-and-mortar outlets. While this is sometimes true in the big picture, there are multiple shades of grey, especially in what they buy, how they shop, and what they value as they shop. And as internet shopping grows in sophistication and scope, there are a few important ways to keep focused on affluents' unique flavor of online shopping behavior.

  • Are Affluents Angry, Too? in Engage:Affluent on 03/16/2016

    This presidential election cycle has been marked by a shockingly angry electorate on both sides of the fence. Seems that voters are happy with very little. They're angry about jobs and taxes and Congress and police brutality and China and immigration policy and Wall Street and terrorism and free trade. To name but a few. A recent Esquire/NBC survey found that about half of all Americans are angrier today than they were a year ago. Are affluent Americans in the same boat?

  • Affluents And The Bourbon Boom in Engage:Affluent on 01/20/2016

    If you haven't noticed, there's a boom in American whiskey right now. Led by bourbon, the category has grown 40% in the past decade, with revenue growth of 47% to $2.7 billion in 2014. The International Wine and Spirits Review forecasts 20% growth in the next five years. Supply can hardly keep up with demand, leading to shortages of the amber liquid in top markets across the country. And it's the favorite way for pop culture heavyweights to booze up, from Don Draper on "Mad Men" to Frank Underwood on "House of Cards" to Raylin Givins on "Justified." Like vodka and Scotch before it, bourbon is having its moment.

  • Do Affluents Care About The Wealth Gap? in Engage:Affluent on 11/18/2015

    A hot potato in the Presidential election cycle is the issue of Income Inequality and the Wealth Gap. Though it's been simmering for some time, it comes into focus when confronted with the data points. The richest 1% of Americans make 20% of the income. The wealthiest 160,000 families have as much as the poorest 145 million families combined. And, according to the U.S. Census Bureau, since the recession began in 2007, spending power for middle income families has diminished while Affluent spending power has increased. It's likely these numbers - and the emotion behind them - will be repeated frequently as candidates fan out across the United States for primary and national elections.

  • The Anxiety Of Millennial Affluents in Engage:Affluent on 09/18/2015

    Sure, we all know the Millennials. You know, the biggest generation ever. The ones so full of optimism and creativity. The ones obsessed with technology. The ones living with their parents. But not much attention is paid to the affluent ones, the ones with HHI at over $180k. Can we measure them with the same yardstick that we measure the rest of the 76.4 million of their generational cohorts? The answer is yes and no.

  • Sports And The Changing Face Of Masculinity in Engage:Men on 05/15/2014

    When Kevin Durant accepted his MVP trophy, he said very little about himself. Instead, he singled out every one of his current Oklahoma City Thunder teammates and told them how much he appreciated them, how much he learned from them, and how much his success hinged on their contributions. He told Russell Westbrook, "I love you, man, I love you." Then, he looked at his mother and summarized his humble beginning, the circumstances of his upbringing, and told her that she was "the real MVP."

  • Is Trash-Talking Good Strategy? in Engage:Men on 03/13/2014

    Check out any Fantasy Football message board, blacktop pickup basketball court, or "Call of Duty" battlefield, and you'll see the flourishing of an often-misunderstood emotional play: trash-talking. In these worlds, talking trash is an accepted - and acceptable - part of the game. Competitors poke and prod and insult each other in order to provoke a negative reaction and gain an advantage.

  • Writing The Marijuana Creative Brief in Engage:Men on 01/16/2014

    As lines snaked outside marijuana dispensaries in Colorado on day one of legal weed, the themes of the day were obvious and cliche'd: stoners, bongs, the munchies.

  • Thanks, Awesome Technology, For Killing Our Awesome Slang in Engage:Men on 09/19/2013

    After a very brief period in which I was instructed by BuzzFeed to learn why "Vintage Beer Commercials are Awesome," by Hooters to "#StepIntoAwesome," by Heavy.com to check out "10 Awesome UFC Fight Photos," and by Carl's Jr.'s Facebook page to check out how their "'Deals of Awesome' will help you get an awesome deal on an awesome meal," it occurred to me that I needed to take an awesome shower.

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