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David Measer

Member since March 2010 Contact David

  • Group Director, Planning, Cultural and Business Insight Crispin Porter + Bogusky
  • Twitter: dmeaser
  • 2110 Coloardo Avenue
  • Santa Monica California
  • 90404 USA

Group Director, Planning, Cultural and Business Insights at Crispin Porter + Bogusky

Articles by David All articles by David

  • Sports And The Changing Face Of Masculinity in Engage:Men on 05/15/2014

    When Kevin Durant accepted his MVP trophy, he said very little about himself. Instead, he singled out every one of his current Oklahoma City Thunder teammates and told them how much he appreciated them, how much he learned from them, and how much his success hinged on their contributions. He told Russell Westbrook, "I love you, man, I love you." Then, he looked at his mother and summarized his humble beginning, the circumstances of his upbringing, and told her that she was "the real MVP."

  • Is Trash-Talking Good Strategy? in Engage:Men on 03/13/2014

    Check out any Fantasy Football message board, blacktop pickup basketball court, or "Call of Duty" battlefield, and you'll see the flourishing of an often-misunderstood emotional play: trash-talking. In these worlds, talking trash is an accepted - and acceptable - part of the game. Competitors poke and prod and insult each other in order to provoke a negative reaction and gain an advantage.

  • Writing The Marijuana Creative Brief in Engage:Men on 01/16/2014

    As lines snaked outside marijuana dispensaries in Colorado on day one of legal weed, the themes of the day were obvious and cliche'd: stoners, bongs, the munchies.

  • Thanks, Awesome Technology, For Killing Our Awesome Slang in Engage:Men on 09/19/2013

    After a very brief period in which I was instructed by BuzzFeed to learn why "Vintage Beer Commercials are Awesome," by Hooters to "#StepIntoAwesome," by to check out "10 Awesome UFC Fight Photos," and by Carl's Jr.'s Facebook page to check out how their "'Deals of Awesome' will help you get an awesome deal on an awesome meal," it occurred to me that I needed to take an awesome shower.

  • Go Ahead, Man, Lean In in Engage:Men on 05/09/2013

    It's one of our cultural paradoxes that women's issues tend to be treated as a discrete subject that affects only half the population. And, while many men have probably heard about the hoopla surrounding Sheryl Sandberg's book, "Lean In," it seems that very few have read it. An informal survey of 20 of my male colleagues found that zero men had read the book, and none planned to.

  • Calling Bullshit: Our New National Pastime in Engage:Men on 03/14/2013

    It's 2010, and LeBron James sits on a stool in a room full of children ready to announce "The Decision" live on ESPN. Every narrative says he's staying in Cleveland: local boy, best player of his generation, beloved in the community, backed by a solid team and a popular new coach. Why would he get on TV just to break his fans' hearts?

  • What The Rolling Stones Can Teach Us About Aging  in Engage:Men on 01/10/2013

    As a young 2013 begins to kick and scream and grow, let's take a look at a brand that's aging gracefully: the Rolling Stones.

  • Behind The Moustache And The Man In Movember  in Engage:Men on 11/29/2012

    I never had any desire to grow out my moustache. Sure, like most every Gen X guy, I've had a couple rounds of goatees through the years (thank you, Spike Lee), sported some long sideburns (thank you, Brandon and Dylan on "90210"), and even attempted the short beard (I have only myself to blame). But moustaches have always seemed a relic that was better left to the sepia-toned trash heap of men's history, like snuff or the things dudes were doing on the sides of Grecian urns. It always seemed like a good idea to just let moustaches fade away.

  • What Online Porn And Video Games Tell Us About Male Behavior  in Engage:Men on 09/04/2012

    In Martin Amis' latest novel, Lionel Asbo, the titular character wonders aloud why any man would want to have a relationship with a woman when so much pornography is available online. Even real-life siren Raquel Welch recently expressed sympathy for men and their growing online porn habits: "We've gotten to a point in our culture where (men are) all sex addicts, sitting in front of their computers, completely annihilated. Poor babies, they can't control themselves."

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