What If Your Advertisement To Women Engages Men, Too?
The name of this newsletter is Engage:Men, and that's what we've been talking about in our earlier columns such as: Making the Men In Your (Marketing) Life A Priority This Year and What The Data Says About the State of the American Man.» 0 Comments
Let's Hear It For The Brand
Let's give men some credit - they actually do care about the brands they use - and they are doing the buying.» 0 Comments
Is Trash-Talking Good Strategy?
Check out any Fantasy Football message board, blacktop pickup basketball court, or "Call of Duty" battlefield, and you'll see the flourishing of an often-misunderstood emotional play: trash-talking. In these worlds, talking trash is an accepted - and acceptable - part of the game. Competitors poke and prod and insult each other in order to provoke a negative reaction and gain an advantage.» 1 Comments
What Do Millennials Think Of Your Brand?
In early February, Anheuser-Busch InBev, America's largest brewer, signed a deal to buy the Blue Point Brewing Company, a well-respected Long Island craft beer company. With Anheuser-Busch InBev's success, and its strong portfolio of beer brands that include Budweiser, Stella Artois, Beck's, and Corona, why would the company feel impelled to buy a craft beer company?» 0 Comments
Making The Men In Your (Marketing) Life A Priority This Year
January is almost gone. But if you're still fine-tuning your marketing plans to this demographic for 2014, I thought now would be a good time to share some ideas that you may want to keep in mind.» 0 Comments
Writing The Marijuana Creative Brief
As lines snaked outside marijuana dispensaries in Colorado on day one of legal weed, the themes of the day were obvious and cliche'd: stoners, bongs, the munchies.» 4 Comments
Growing A Mo: Lessons Learned From The Movember Project
Were any of your colleagues or friends sporting awkward moustaches until recently? If so, it's likely they were among the thousands of Mo-Bros taking part in the worldwide Movember movement committed to raising funds and awareness for men's health, specifically prostate cancer and other cancers that affect men. Those awkward moustaches were unavoidable at my office. My company has been an active and proud participant for the past four years; last month more than 80 participants and hundreds of contributors helped raise $38,000 as part of Acquia's "Mo Drupal" team this year.» 0 Comments
Selfie Is The Word Of The Year. Is Your Advertising Capturing This New Behavior?
You've probably read the headlines of the past month regarding the word "selfie." The Oxford English Dictionaries declared "selfie" the word of the year for 2013, and columnists far and wide have seized on that decision - and the behavior itself - as the latest example of the decline of Western Civilization at the hands of out-of-control technology.» 1 Comments
Go Mobile To Shortcut Holiday Shopping
The holidays are quickly upon us, and those who are traditionally last-minute shoppers are more likely to get caught off guard as Thanksgiving falls late into November, creating a short shopping season. You're a guy so, of course, you are a last-minute shopper. It's in the chromosomes, but we're here to help.» 0 Comments
4 Takeaways From My First Focus Group
I once worked for a magazine that used monthly focus groups to choose covers. Typically, what I felt was the worst cover option was chosen. My conclusion: Focus groups were stocked with dolts.» 0 Comments
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