Tim Dunn

Articles by Tim All articles by Tim

• How Google Might Shape Next-generation Travel in Marketing: Travel on 05/22/2017
  

  Last week, Google held its annual I/O summit at its headquarters in Mountain View, Calif. Many developers, executives and experience designers gathered to see what's next in Google's sprawling and often experimental product roadmap.

• IoT Extends Reach Into The Travel Market in Marketing: Travel on 04/24/2017
  

  While travel has been one of the first industries to move the bulk of its customer service and commerce online, we could now be on the edge of travel's next big evolution - the embedding of IoT devices as a core part of the travel experience.

• Winning Instagram - The TSA Way in Marketing: Travel on 03/27/2017
  

  Creating compelling and original content for social media is a challenge for most brands. In travel, we are, at least, gifted with the use of exotic locations, and a domain in which people have interest or passion. But nonetheless, it's hard to consistently come up with material that can continually divert an audience and prompt interest in what a brand has to say in a busy social feed.

• Travel At SXSW Interactive 2017 in Marketing: Travel on 03/02/2017
  

  SXSW kicks off once again on March 10 in Austin, Texas. The festival has morphed from its humble beginnings into a spectacular event with over 37,000 attendees last year and speakers ranging from Barack Obama to John Cena.

• The Force Of Habit in Marketing: Travel on 01/23/2017
  

  In this month's "Harvard Business Review," former P&G CEO A. G Lafley and Rotman professor Roger Martin talk about the power of simple habit in shaping our brand and product decisions. According to the pair, many decisions are not taken due to an active and positive interest in a product, or even its sector, but by simply following the path of least resistance.

• Is Airbnb Launching The Era Of The Travel Ecosystem? in Marketing: Travel on 12/27/2016
  

  It's been another busy year of record-breaking for Airbnb, and the once-plucky start-up has continued to make its ambition clear.

• Why Car Rental Brands Should Be Looking To Start-ups  in Marketing: Travel on 11/28/2016
  

  I spend a good deal of time in the car retail market, both working in the industry and, of course, as a regular business traveler. We are all very used to seeing the same names in the same airport spaces, but in terms of change, we rarely see more than gradual digitization and improvement to the customer experience.

• Consumers Love Convenience, And The Travel Industry Should Take Note in Marketing: Travel on 10/24/2016
  

  I'm sure I'm not the only one who views any complex travel planning with a mixture of stress and terror. As part of a generation that's become very accustomed to ordering a cab through one press of my Apple Watch screen, I feel that pretty much everything should be this easy.

• Twitter Becomes Search-able (Again) in Search & Performance Marketing Daily on 02/06/2015
  

  Twitter is about to get a huge boost in exposure for the network (and active accounts) by re-opening and enhancing its connection with the world's most visited property. Twitter content is available on Google today for searching, but the speed and experience is not optimal for real-time content discovery.

• The Shifting Goalposts of Mobile Commerce in mCommerce Daily on 08/07/2014
  

  This week's OMMA event for mobile commerce in New York is surely a sign that mobile commerce has come of age. Of course, the stats speak for themselves: by the end of the year, half of all traffic to retail sites will be mobile, and 51% of online buyers will make a purchase from a mobile device.

Comments by Tim All comments by Tim

• Consumers Favor Brand Searches On Mobile Sites by Gavin O'Malley (Online Media Daily on 06/27/2013)
  

  So a provider who specializes in delivering mobile internet CMS has statistics that support ... the sale of their mobile internet product - what a happy coincidence! Dumb biased survey PR pieces like this give all research a bad name in the mobile industry. I wrote a bit about this awful trend here - http://somedigitalthinking.com/2013/04/24/lies-damned-lies-and-statistics-from-media-ownersnetworks/ And really - 1/4 of people spend 6 hours per day on the mobile web? Do they really? REALLY?? But hey - maybe I am not that smart as I am not a 'social anthropologist and PhD candidate ;)

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