Search by name, company, title, location, etc.

Tom Goodwin

Member since October 2012 Contact Tom

  • Director, Partner Development IPG Media Lab
  • New York New York
  • 10001 USA

Articles by Tom All articles by Tom

  • Mindless Media Is The New Fast Food in Online Spin on 04/21/2015

    In the age of social media, the editor is fast replaced by the algorithm; curation and distribution comes from our friends, not newsstands; and our opinions are further reinforced and entrenched by selection bias. With major elections underway in the U.K. and U.S., with massive changes in journalism and news brands considering Faustian pacts with Facebook, now seems like a good time to discuss this issue.

  • Are Timesheets Killing Innovation? in Online Spin on 04/09/2015

    Advertising agencies have long used calculating their employees' time as an imperfect but acceptable way to measure effort expended, a roughly correlated proxy to value. The biggest problem I have with this practice: It means we consciously or unconsciously focus on being busy and present, rather than on the quality of our thought and the scale of our ideas -- and, above all else, the contribution we make to a business.

  • Retail Needs To Focus On People, Not Technology in Online Spin on 03/26/2015

    From new accessories like wearables, to new retail techniques like mobile commerce, it's easy to think that everything is changing. Yet in this world of unbound possibilities, we seem to fetishize technology, rather than use it to design products and experiences that cater to new and emerging consumer behaviors. We need to shift our focus away from the shiny new toys that technology provide, and key our eyes to our customers.

  • 8 Trends From SXSW in MediaDailyNews on 03/24/2015

    Once a focal point of the digital design industry, SXSW has grown in size and ambition to become a forum for a wide variety of contemporary issues, seemingly random in nature and curated around no clear principles. However, a few trends emerged from this year's event.

  • The Best And Worst Thing About SXSW  in MediaDailyNews on 03/01/2015

    SXSW is the festival we love to hate -- a bit like Cannes, CES, Mobile World Congress, and, well, everything. There was a brief period of time where SXSW set the agenda, but it seems now that SXSW reflects societal themes -- it no longer makes them.

  • Why Now Is The Most Exciting Time To Work In Advertising in Online Spin on 03/12/2015

    We've got odd names for things at the moment. I tried to make a phone call from my mobile phone the other day and it took me a good few swipes to find the one icon I needed to make a phone call. And yet we call it a mobile phone. It won't be long before we look at our TVs the same way. What was once a single-purpose device to watch TV shows from TV companies, arranged by TV channels, with TV ads, will be as badly named as a mobile phone is today. It's this world, where the TV becomes just another smart surface, that best provides the incredibly exciting context for new advertising.

  • Six Signs We're In The Postdigital Age Of Advertising in Online Spin on 02/26/2015

    One day, advertising will enter a "postdigital age," when the concept and word "digital" will move into the background, where agencies and titles remove that moniker, where conversations switch from the pipes to the content. We're not there yet; we may be five years away.

  • Native Advertising Is The Future, But It Means Nothing in Online Spin on 02/12/2015

    Everybody is talking about native advertising as the future, but it's a meaningless term that spans two totally different concepts. How about we define it properly?

  • Forget The Distractions - What Marketers Really Need To Take From CES in MediaDailyNews on 01/12/2015

    The biggest mistake we've made thus far is to mindlessly apply old advertising techniques to new platforms. We have to establish new behaviors and best practices toward opportunities that arise with emerging technology. The question is -- what does all of this mean for advertisers and for the long term?

  • The Next Big Thing Is Small in MediaDailyNews on 12/16/2014

    We're in a battle between legacy providers and new incumbents, and the assets that made companies of the past succeed now appear to be liabilities. How do companies best equip themselves for the future? The most transformative technology happens in leaps or paradigm shifts, where the last mover has the advantage because they get to reinvent with the new.

About Edit

You haven't told us anything about yourself! Surely you've got something to say. Tell us a little something.