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Charlene Weisler

Member since March 2004 Contact Charlene

Meet Charlene at MediaPost Events

  • Charlene is attending OMMA Global at Advertising Week, September 26, 2011
    New York Marriott Marquis
  • Charlene is attending OMMA Global at Advertising Week, September 21, 2009

  • Charlene attended Future of Media, September 23, 2009

Articles by Charlene All articles by Charlene

  • TV is Not Dead, But It Is Evolving: A Look at On-Demand  in MediaDailyNews on 06/29/2015

    Fighting market change is futile. The consumer is in charge, and it's up to the industry to evolve. That's according to the recent Multichannel News/B&C On-Demand Summit, which looked at the state of the television industry through the lens of on-demand. As Louis Hillelson, vice president/group publisher, Broadcasting and Cable/ Multichannel News, noted, "Accessing on-demand, anywhere, on any device is what the consumer demands."

  • Measurement Mandate At Upcoming ARF Event in MediaDailyNews on 06/11/2015

    Next week (June 14-16) is the Advertising Research Foundation's Audience Measurement conference: a must-attend event for our industry's researchers. After declaring the Measurement Mandate last year, ARF's President and CEO Gayle Fuguitt has chosen "Translating Talk Into Action" as this year's conference theme, stating the need for an actionable leadership mandate where insights and analytics leaders will need to reinvent themselves in order to be relevant.

  • Q&A With Magid's Mike Bloxham in MediaDailyNews on 06/01/2015

    Mike Bloxham might be best known in research circles for his work at Ball State University, where his ethnographic study set the pace for ascertaining consumer device usage and adoption. Now, as senior vice president for Frank N. Magid Associates, Bloxham is working on a range of studies that incorporate both qualitative and quantitative applications across all video delivery platform initiatives.

  • The Outfront: Looking At The Upfront Now And In Future  in MediaDailyNews on 05/20/2015

    The upfront is just getting started and already there are prognosticators reporting that the decline in revenue will continue from last year. Agency execs at MediaPost's recent Outfront presentation discussed this year's upfront and what lies ahead -- from programmatic to the possibility of going "directly to content creators."

  • The Big Media Shift: Q&A With eZanga's Richard Kahn in MediaDailyNews on 05/14/2015

    Richard Kahn, CEO of eZanga, "always had a keen interest in software development. I was even featured in a computer software magazine at the age of twelve." He kept up his early interest, launching his company as a search engine and digital marketing company that helps convert traffic to clients based on standard analytics.

  • Yes, Creative and Data Can Be Friends in Metrics Insider on 05/13/2015

    Something strange happened at both the recent PeopleFront, as well as the PSFK conference. At the PeopleFront, focused on data-driven solutions, there was a discussion of the importance of the creative. PSFK, based on the importance of creative ideas, devoted the afternoon to big data, artificial intelligence, IBM's Watson, cognitive computing and analytical insights.

  • Breaking Out Of Legacy Measurement: Q&A With Marketo's Ellen Weinstein  in MediaDailyNews on 04/20/2015

    It seems as if the accessibility of big data enables all types of media trading, targeting and placement. Still, it was by talking to Ellen Weinstein that I learned how marketing campaigns can use data segmentation to impact "the addressable market."

  • What's Holding Back TV Programmatic? Q&A With eMediaTRADE's Pete Moran in MediaDailyNews on 04/07/2015

    Pete Moran has been in cable sales for over 30 years, including stints in addressable advertising. Now as chief revenue officer for eMediaTRADE, he says his company is "the plumbing, as it were, or the connectivity points that allow for some of the new advancements in TV advertising -- such as programmatic trading -- to happen."

  • Research Is The Industry's One-Armed Paper-Hanger in MediaDailyNews on 03/23/2015

    We talk about how change is impacting the core mechanics of how we do our jobs, upending our long-cherished metrics and data sets and sending even the most complacent executive into shudders. A big part of this change is due to advancements in, and the accessibility of, Big Data, which is the bailiwick of research and analytics departments.

  • ARF Re:Think 2015 Conference Comes To Town in MediaDailyNews on 03/13/2015

    There are many conferences in the media industry, but the Advertising Research Foundation's annual event stands out to me because it is research-centric. So pull out your pocket protectors and get ready for the ARF Re: Think conference, starting March 15 at the New York Hilton. Each year the pressure is on to capture the most current research zeitgeist and report the bleeding-edge trends in the field. I sat down with CEO and President Gayle Fuguitt to find out what we can expect.

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