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Charlene Weisler

Member since March 2004 Contact Charlene

Meet Charlene at MediaPost Events

  • Charlene is attending OMMA Global at Advertising Week, September 26, 2011
    New York Marriott Marquis
  • Charlene is attending OMMA Global at Advertising Week, September 21, 2009

  • Charlene attended Future of Media, September 23, 2009

Articles by Charlene All articles by Charlene

  • Breaking Out Of Legacy Measurement: Q&A With Marketo's Ellen Weinstein  in MediaDailyNews on 04/20/2015

    It seems as if the accessibility of big data enables all types of media trading, targeting and placement. Still, it was by talking to Ellen Weinstein that I learned how marketing campaigns can use data segmentation to impact "the addressable market."

  • What's Holding Back TV Programmatic? Q&A With eMediaTRADE's Pete Moran in MediaDailyNews on 04/07/2015

    Pete Moran has been in cable sales for over 30 years, including stints in addressable advertising. Now as chief revenue officer for eMediaTRADE, he says his company is "the plumbing, as it were, or the connectivity points that allow for some of the new advancements in TV advertising -- such as programmatic trading -- to happen."

  • Research Is The Industry's One-Armed Paper-Hanger in MediaDailyNews on 03/23/2015

    We talk about how change is impacting the core mechanics of how we do our jobs, upending our long-cherished metrics and data sets and sending even the most complacent executive into shudders. A big part of this change is due to advancements in, and the accessibility of, Big Data, which is the bailiwick of research and analytics departments.

  • ARF Re:Think 2015 Conference Comes To Town in MediaDailyNews on 03/13/2015

    There are many conferences in the media industry, but the Advertising Research Foundation's annual event stands out to me because it is research-centric. So pull out your pocket protectors and get ready for the ARF Re: Think conference, starting March 15 at the New York Hilton. Each year the pressure is on to capture the most current research zeitgeist and report the bleeding-edge trends in the field. I sat down with CEO and President Gayle Fuguitt to find out what we can expect.

  • Making Content More Relevant: Q&A With Conductor's Seth Besmertnik  in MediaDailyNews on 03/10/2015

    Conductor CEO Seth Besmertnik has found a way for companies to discover new customers on the Web through targeted content. His company bills itself as Web presence management, advising advertisers on the best ways to target consumers at the point-of-purchase intent. The recently released Conductor Searchlight platform transforms a brand's Web presence in "unpaid" channels like organic search, content and social.

  • CIMM Gears Up For Challenge Of Measuring Kids And Teens in MediaDailyNews on 02/22/2015

    CIMM (the Coalition for Innovative Media Measurement) just announced a new committee on Children and Teens' measurement that is tasked "with the goal of providing a higher level of urgency and importance to improving cross-platform, digital and mobile measurement (for both content and ads) among children and teens ages two to 17," according to CIMM CEO Jane Clarke. The committee has approached both comScore and Nielsen with RFPs to see what measurement approaches they recommend.

  • The Music Industry is Just Fine: Q&A With Jeremy Kagan in MediaDailyNews on 02/09/2015

    Jeremy Kagan has an eclectic background, from managing punk rock bands to hyper-local digital business development. His company PricingEngine helps small businesses take full advantage of digital advertising opportunities. Here is an excerpt from my full interview with him:

  • Cross-Platform Addressability: Q&A With Benjamin Masse in MediaDailyNews on 01/27/2015

    Benjamin Masse's background is in anthropology, which is not as far afield from media as one might think. His canny assessment of consumer behavior has helped him in the music recommendation system sector, then at Google, and now at Triton Digital, a leading technology provider for the audio industry.

  • Commodity Media Is Over: Q&A With Adaptly's Sean O'Neal in Online Media Daily on 01/22/2015

    Sean O'Neal, president of Adaptly, has been in the advertising technology business for about 20 years and so has experienced the gradual yet transformative change in the digital advertising funnel. Here's an excerpt from an interview where O'Neal discusses his company as well as digital advertising metrics, the impact of connected television on his part of the business, and trends overall for the digital landscape.

  • The Journey Is The Message At Videoschmooze in MediaDailyNews on 01/12/2015

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