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Charlene Weisler

Member since March 2004Contact Charlene

Meet Charlene at MediaPost Events

  • Charlene attended OMMA Global at Advertising Week, September 26, 2011
    New York Marriott Marquis
  • Charlene attended OMMA Global at Advertising Week, September 21, 2009

  • Charlene attended Future of Media, September 23, 2009

Articles by Charlene All articles by Charlene

  • Using A.I. To Measure Marketing: Q&A With Adgorithms' Or Shani  in Real-Time Daily on 10/18/2016

    Or Shani, CEO and founder of Adgorithms,created an artificial intelligence-based marketing system he calls Albert (for Albert Einstein), leveraging A.I. to break through the complexity of digital marketing.

  • Driving Data For Agencies: Q&A With Centriply  in MediaDailyNews on 10/04/2016

    Among the many data-driven platform companies in the media ecosystem today, Centriply is one that concentrates its efforts on the agency side. It's known predominantly as "a media agency first and foremost," according to Rich Kaufman, VP, business development. The company operates in two sectors: 1) Technology and software for data management platform planning analysis that facilitates local cable data driven planning and buying; and 2) as a local cable media buying specialist for agencies.

  • The Secrets Of Ad Avoidance: Q&A With Samba's Ashwin Navin in MediaDailyNews on 09/07/2016

    It's an exciting time to be involved with the data coming in across many TV/video platforms. But, "the challenges are obvious," says Ashwin Navin, CEO and co-founder, Samba TV. "Audiences are dividing their attention by screens. Right now, 25% of the viewership for prime-time TV shows is occurring outside of the TV. It was reported that the Olympics in Rio compared to London declined 17% in TV viewing but consumption on other devices was up +22%."

  • Will Your Brogrammer Start a Skunkworks that Bricks Your Phone? CIMM's Lexicon 3.0 Update in MediaDailyNews on 08/31/2016

    Six years and over 1,000 terms after its original release, CIMM's media measurement industry Lexicon has been updated, with a new version called Lexicon 3.0.

  • Smart TV Will Evolve: Q&A With Oded Napchi in MediaDailyNews on 08/10/2016

    Oded Napchi is CMO of HIRO Media, founded in 2006 first to enable legal peer-to-peer downloads for content providers. "We always wanted to expand the numbers of sites that present video beyond the major five," he added.

  • The World Of Outstream Video: Q&A With Yoav Naveh in MediaDailyNews on 07/26/2016

    As the co-founder and CEO of ConvertMedia, Yoav Naveh works in the world of outstream video: video ad units that aren't tied to content. (Outstream ad can run between paragraphs of text, on the side of a page. They are presumed to be more valuable because they can guarantee 100% viewability.) ConvertMedia (just acquired by Taboola) is an outstream video SSP that, according to Naveh, "enables publishers to strike an ideal balance between revenue goals, the exposure they afford advertisers and how they engage consumers."

  • Making Media Better Than Ever: Q&A With Elite's Ben Kirshner in MediaDailyNews on 07/12/2016

    Fourteen years ago, Ben Kirshner, CEO of Elite, started Coffee for Less, an online store for all things coffee. "When I hired an agency for search marketing, I realized quickly that the people who cared most about my business were the salespeople, because they got commissions. The account managers were the most important people, but the agency kept switching them on me. I was re-educating account managers four times a year, and none of them had any passion for my business." So Ben decided to create Elite, an agency that gives all employees a share in overall profits.

  • ARF Conference Explores Metrics For Creative -- And Children in MediaDailyNews on 06/23/2016

    We talk a lot about data in media measurement these days, but often in the context of improving current measurement. The recent Advertising Research Foundation (ARF) Audience Measurement 2016 conference, held last week, explored how the industry has begun to expand the range of measurable actions and audiences through the use of data as well as through advancements like neuroscience.

  • Tracy Swedlow Of TV Of Tomorrow: 1990 Predictions Coming True Now  in Television News Daily on 06/08/2016

    Tracy Swedlow, CEO, Founder, TMRW Corp., executive producer of The TV of Tomorrow Show & editor in chief of InteractiveTV Today, is a futurist who also hosts one of the most forward-thinking conferences in the industry. Her TV of Tomorrow Conference is held twice a year, in San Francisco and in New York. The SF conference is this week.

  • The World Of Data Fusion: Q&A With Clypd's Pete Doe in MediaDailyNews on 05/31/2016

    Pete Doe, chief research officer, clypd, is an expert in data fusion and TV currency audience products both in the UK and in America. He moved to clypd from Nielsen, where he helped launch the company's data fusion efforts, which has brought him great satisfaction. "Data fusion is no longer seen as something unusual or unacceptable," he said.

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