Search by name, company, title, location, etc.

Charlene Weisler

Member since March 2004 Contact Charlene

Meet Charlene at MediaPost Events

  • Charlene is attending OMMA Global at Advertising Week, September 26, 2011
    New York Marriott Marquis
  • Charlene is attending OMMA Global at Advertising Week, September 21, 2009

  • Charlene attended Future of Media, September 23, 2009

Articles by Charlene All articles by Charlene

  • TV: Evolution Or Revolution?  in MediaDailyNews on 11/24/2014

    There is more chatter than usual about the future of the traditional TV model, with hand-wringing across all media disciplines from measurement to technology to consumer affinities to platform usage and business silos. Can MVPDs keep up with the pace of change? Can content providers maximize the value of their offerings across platforms? What is the future of TVE, OTT, TV programmatic on the core business?

  • The End Of Traditional Cable TV? Q&A With Peter Redford in MediaDailyNews on 11/10/2014

    For those who cling to the traditional ways of doing business, a discussion with ILOOK's CEO Peter Redford may send shivers down your spine. Redford has a long history in media improvement and disruption. He was there in the beginning with the development of the mouse, the laser printer, GUI and the Ethernet, all while working for PARC right out of graduate school. "The public would not see these technologies for several more years," said Redford. "The PARC experience changed my life -- it reinforced in me the notion that ANYTHING is possible. It also got me hooked on electronic media."

  • Q&A With eXelate's Jim Hackett in MediaDailyNews on 10/29/2014

    Jim Hackett, VP of tech operations for eXelate, started in the backend / web development area of the financial industry before moving into the advertising sector in a range of tech start-ups. At eXelate, he is responsible for technology implementation, including the creation of segments that power programmatic buying platforms using disparate data sets. One could say that eXelate is the data power behind programmatic decision-making and that Hackett is the great mind behind that power. I might add that he is a graduate of my alma mater, SUNY Binghamton.

  • Magna's Big Step Toward Local TV Programmatic in MediaDailyNews on 10/13/2014

    There is a lot of talk about programmatic moving into television, but there are few industry experts on programmatic and local TV. Magna Global's Janice Finkel-Greene is one of those experts. Her collaboration with Wide Orbit in this area has led to a transformative new initiative called Wide Orbit Central, which was announced this week.

  • The Fine, Frenetic Advertising Week That Was in MAD on 10/08/2014

    Advertising Week was a fine, frenetic mixture of industry announcements, brilliant initiatives, measurement advancements and sales directions this year. There was talk of Big Data, Programmatic, Content Identification, Cross Platform and even NeuroScience. The industry is changing so quickly that even those of us with years in the industry can still come away with some "aha" moments.

  • New Technology Inventions Add To Changing Media Landscape in MediaDailyNews on 10/01/2014

    I have been fortunate this past year to attend many different types of consumer-oriented conferences bringing together a myriad of technology companies, showcasing everything from 3D printing to Ultra HD viewing, from home security systems that monitor even minor changes in our living space to wearables that showcase our Twitter feeds, from hardware that turns our iPhones into macro cameras to software that turns our iPads into sketchpads.

  • Video Is Everywhere: Q&A With DPAA's Barry Frey in MediaDailyNews on 09/03/2014

    Barry Frey, president and CEO of the Digital Place-Based Advertising Association (DPAA), has always enjoyed observing how technology has changed consumer media habits, and then acting upon his observations by spearheading a variety of successful business initiatives for advertisers and media owners. Since joining DPAA in May 2013, Frey has helped elevate digital place-based media's profile in today's Video Everywhere ecosystem.

  • Q&A With IMS' Nancy Mullahy in MediaDailyNews on 08/19/2014

    Nancy Mullahy, CEO of IMS, is on the cutting edge of today's media transformation as agencies grapple with understanding the ever-expanding consumer choices of platforms and the evolution of programmatic buying. Mullahy's background includes research, and her acumen in data lends well to this changeable media environment. Asked to describe her "average day," she talks about meeting with those who are exploring new ways of looking at data and its applications.

  • Q&A With TV Writer-Producer Stephen David in MediaDailyNews on 08/07/2014

    Stephen David of the eponymous production company that he founded in 2010 is an Emmy-nominated executive producer who was named to Realscreen's Global 100 list earlier this year. He says, "I started working as a screenwriter for several studios out in Los Angeles, and then was hired onto the creative team of NBC's 'The Apprentice.' So I ended up combining my background in dramatic writing and non-fiction producing, and that's where this hybrid world came from - mixing these two genres together."

  • Q&A With Rentrak's Ray Pettit in Metrics Insider on 07/30/2014

    Ray Pettit, Ph.D., is the chief analytics officer for ITVX at Rentrak, which means he is deeply immersed in the measurement of branded and in-program content. In my interview with him, Pettit talks about ITVX, biometrics in measurement, cross-platform applications to ITVX, native advertising measurements -- and, because he began his career as a musician, the importance of a liberal arts education in professional growth.

Comments by Charlene All comments by Charlene

About Edit

You haven't told us anything about yourself! Surely you've got something to say. Tell us a little something.