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Charlene Weisler

Member since March 2004 Contact Charlene

Meet Charlene at MediaPost Events

  • Charlene is attending OMMA Global at Advertising Week, September 26, 2011
    New York Marriott Marquis
  • Charlene is attending OMMA Global at Advertising Week, September 21, 2009

  • Charlene attended Future of Media, September 23, 2009

Articles by Charlene All articles by Charlene

  • The Outfront: Looking At The Upfront Now And In Future  in MediaDailyNews on 05/20/2015

    The upfront is just getting started and already there are prognosticators reporting that the decline in revenue will continue from last year. Agency execs at MediaPost's recent Outfront presentation discussed this year's upfront and what lies ahead -- from programmatic to the possibility of going "directly to content creators."

  • The Big Media Shift: Q&A With eZanga's Richard Kahn in MediaDailyNews on 05/14/2015

    Richard Kahn, CEO of eZanga, "always had a keen interest in software development. I was even featured in a computer software magazine at the age of twelve." He kept up his early interest, launching his company as a search engine and digital marketing company that helps convert traffic to clients based on standard analytics.

  • Yes, Creative and Data Can Be Friends in Metrics Insider on 05/13/2015

    Something strange happened at both the recent PeopleFront, as well as the PSFK conference. At the PeopleFront, focused on data-driven solutions, there was a discussion of the importance of the creative. PSFK, based on the importance of creative ideas, devoted the afternoon to big data, artificial intelligence, IBM's Watson, cognitive computing and analytical insights.

  • Breaking Out Of Legacy Measurement: Q&A With Marketo's Ellen Weinstein  in MediaDailyNews on 04/20/2015

    It seems as if the accessibility of big data enables all types of media trading, targeting and placement. Still, it was by talking to Ellen Weinstein that I learned how marketing campaigns can use data segmentation to impact "the addressable market."

  • What's Holding Back TV Programmatic? Q&A With eMediaTRADE's Pete Moran in MediaDailyNews on 04/07/2015

    Pete Moran has been in cable sales for over 30 years, including stints in addressable advertising. Now as chief revenue officer for eMediaTRADE, he says his company is "the plumbing, as it were, or the connectivity points that allow for some of the new advancements in TV advertising -- such as programmatic trading -- to happen."

  • Research Is The Industry's One-Armed Paper-Hanger in MediaDailyNews on 03/23/2015

    We talk about how change is impacting the core mechanics of how we do our jobs, upending our long-cherished metrics and data sets and sending even the most complacent executive into shudders. A big part of this change is due to advancements in, and the accessibility of, Big Data, which is the bailiwick of research and analytics departments.

  • ARF Re:Think 2015 Conference Comes To Town in MediaDailyNews on 03/13/2015

    There are many conferences in the media industry, but the Advertising Research Foundation's annual event stands out to me because it is research-centric. So pull out your pocket protectors and get ready for the ARF Re: Think conference, starting March 15 at the New York Hilton. Each year the pressure is on to capture the most current research zeitgeist and report the bleeding-edge trends in the field. I sat down with CEO and President Gayle Fuguitt to find out what we can expect.

  • Making Content More Relevant: Q&A With Conductor's Seth Besmertnik  in MediaDailyNews on 03/10/2015

    Conductor CEO Seth Besmertnik has found a way for companies to discover new customers on the Web through targeted content. His company bills itself as Web presence management, advising advertisers on the best ways to target consumers at the point-of-purchase intent. The recently released Conductor Searchlight platform transforms a brand's Web presence in "unpaid" channels like organic search, content and social.

  • CIMM Gears Up For Challenge Of Measuring Kids And Teens in MediaDailyNews on 02/22/2015

    CIMM (the Coalition for Innovative Media Measurement) just announced a new committee on Children and Teens' measurement that is tasked "with the goal of providing a higher level of urgency and importance to improving cross-platform, digital and mobile measurement (for both content and ads) among children and teens ages two to 17," according to CIMM CEO Jane Clarke. The committee has approached both comScore and Nielsen with RFPs to see what measurement approaches they recommend.

  • The Music Industry is Just Fine: Q&A With Jeremy Kagan in MediaDailyNews on 02/09/2015

    Jeremy Kagan has an eclectic background, from managing punk rock bands to hyper-local digital business development. His company PricingEngine helps small businesses take full advantage of digital advertising opportunities. Here is an excerpt from my full interview with him:

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