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Charlene Weisler

Member since March 2004 Contact Charlene

Meet Charlene at MediaPost Events

  • Charlene is attending OMMA Global at Advertising Week, September 26, 2011
    New York Marriott Marquis
  • Charlene is attending OMMA Global at Advertising Week, September 21, 2009

  • Charlene attended Future of Media, September 23, 2009

Articles by Charlene All articles by Charlene

  • Ch-Ch-Ch Changes: Tomorrow's TV  in MediaDailyNews on 12/16/2014

    There's only one constant whenever I attend the TV of Tomorrow conference, and that is the discussion of change. Traditional media companies (whether in content curation, sales or measurement) need to keep up with the advancements or risk eroding their business. Tracy Swedlow, Founder of TVOT, explained that "this is an exceptionally changing year.... because there is so much disruption... investment, new ideas, platforms. Companies have to aggressively change their strategies even faster than they had to before."

  • Finding New Places For Advertising: Q&A with Rick Sirvaitis in MediaDailyNews on 12/09/2014

    Rick Sirvaitis is a sales legend in the media industry, with stints at Blair, NBC Network, WDIV, Turner, Fox Family, and GM Mediaworks. Now, as president of StoreBoard Media, he is involved in an entirely different form of advertising, putting ads where we've probably never seen them before: on the security pedestals located at store entrances. It seems as if advertising is everywhere, but there are apparently more opportunities to place messages than we thought. And at a time with more technology built into every out-of-home ad, the simplicity of this type of advertising is notable.

  • TV: Evolution Or Revolution?  in MediaDailyNews on 11/24/2014

    There is more chatter than usual about the future of the traditional TV model, with hand-wringing across all media disciplines from measurement to technology to consumer affinities to platform usage and business silos. Can MVPDs keep up with the pace of change? Can content providers maximize the value of their offerings across platforms? What is the future of TVE, OTT, TV programmatic on the core business?

  • The End Of Traditional Cable TV? Q&A With Peter Redford in MediaDailyNews on 11/10/2014

    For those who cling to the traditional ways of doing business, a discussion with ILOOK's CEO Peter Redford may send shivers down your spine. Redford has a long history in media improvement and disruption. He was there in the beginning with the development of the mouse, the laser printer, GUI and the Ethernet, all while working for PARC right out of graduate school. "The public would not see these technologies for several more years," said Redford. "The PARC experience changed my life -- it reinforced in me the notion that ANYTHING is possible. It also got me hooked on electronic media."

  • Q&A With eXelate's Jim Hackett in MediaDailyNews on 10/29/2014

    Jim Hackett, VP of tech operations for eXelate, started in the backend / web development area of the financial industry before moving into the advertising sector in a range of tech start-ups. At eXelate, he is responsible for technology implementation, including the creation of segments that power programmatic buying platforms using disparate data sets. One could say that eXelate is the data power behind programmatic decision-making and that Hackett is the great mind behind that power. I might add that he is a graduate of my alma mater, SUNY Binghamton.

  • Magna's Big Step Toward Local TV Programmatic in MediaDailyNews on 10/13/2014

    There is a lot of talk about programmatic moving into television, but there are few industry experts on programmatic and local TV. Magna Global's Janice Finkel-Greene is one of those experts. Her collaboration with Wide Orbit in this area has led to a transformative new initiative called Wide Orbit Central, which was announced this week.

  • The Fine, Frenetic Advertising Week That Was in MAD on 10/08/2014

    Advertising Week was a fine, frenetic mixture of industry announcements, brilliant initiatives, measurement advancements and sales directions this year. There was talk of Big Data, Programmatic, Content Identification, Cross Platform and even NeuroScience. The industry is changing so quickly that even those of us with years in the industry can still come away with some "aha" moments.

  • New Technology Inventions Add To Changing Media Landscape in MediaDailyNews on 10/01/2014

    I have been fortunate this past year to attend many different types of consumer-oriented conferences bringing together a myriad of technology companies, showcasing everything from 3D printing to Ultra HD viewing, from home security systems that monitor even minor changes in our living space to wearables that showcase our Twitter feeds, from hardware that turns our iPhones into macro cameras to software that turns our iPads into sketchpads.

  • Video Is Everywhere: Q&A With DPAA's Barry Frey in MediaDailyNews on 09/03/2014

    Barry Frey, president and CEO of the Digital Place-Based Advertising Association (DPAA), has always enjoyed observing how technology has changed consumer media habits, and then acting upon his observations by spearheading a variety of successful business initiatives for advertisers and media owners. Since joining DPAA in May 2013, Frey has helped elevate digital place-based media's profile in today's Video Everywhere ecosystem.

  • Q&A With IMS' Nancy Mullahy in MediaDailyNews on 08/19/2014

    Nancy Mullahy, CEO of IMS, is on the cutting edge of today's media transformation as agencies grapple with understanding the ever-expanding consumer choices of platforms and the evolution of programmatic buying. Mullahy's background includes research, and her acumen in data lends well to this changeable media environment. Asked to describe her "average day," she talks about meeting with those who are exploring new ways of looking at data and its applications.

Comments by Charlene All comments by Charlene

  • Ch-Ch-Ch Changes: Tomorrow's TV by Charlene Weisler (MediaDailyNews on 12/16/2014)

    Hi Ed, I think we will slowly get away from age gender proxies and as there is more big data, especially shopping data, added to the mix for certain product categories we will be able to more easily map the consumer path from exposure to purchase or some other call to action. The challenge is to scale this. But that is being worked on now as the technology improves. MRI is valuable but maybe not so much in this instance since it is recall. But maybe there will be a way to incorporate some of the MRI data into the process - maybe attitudinal etc?

  • Ch-Ch-Ch Changes: Tomorrow's TV by Charlene Weisler (MediaDailyNews on 12/16/2014)

    With target segments, I think advertisers often do take into consideration potential switchers and those open to messages. And I am not sure how many categories are totally without some form of data even if it is custom study or qualitative. All of that can go into the mix for some form of targeting, I also agree with Dave and expect TV to go more programmatic in that area of buying and selling much sooner than later.

  • Ch-Ch-Ch Changes: Tomorrow's TV by Charlene Weisler (MediaDailyNews on 12/16/2014)

    You could be right. I am hoping we are talking all of these test cases into consideration in making our business decisions. If we can evolve into content first and platform second, we might be able to tilt the business model in a way that still provides for a viable future for television companies. Of course the potential revenue might shrink and with it some jobs. But there will also be many more media outlets, albeit smaller.

  • TV: Evolution Or Revolution? by Charlene Weisler (MediaDailyNews on 11/24/2014)

    Hi Ed, I believe that what Ian was saying which is that consumption based on the new technology differs by age and the current OTT measurement under counts this usage.

  • Break Down Measurement Silos And Get with the Program-matic by Charlene Weisler (MediaDailyNews on 06/17/2014)

    I agree, John. It is very difficult to get financial support for new systems and solutions. I hope that, as an industry, we are committed to seed funding cross platform measurement solutions from a range of different companies.

  • Break Down Measurement Silos And Get with the Program-matic by Charlene Weisler (MediaDailyNews on 06/17/2014)

    I think it is a process and it has so many components and players (machines and people) that it will take real collaboration and some compromise.

  • 'Enabler' Wakshlag Steps Down As Turner Research Chief by Joe Mandese (MediaDailyNews on 03/20/2014)

    Jack is irreplaceable I wish him all the best.

  • The Future Of TV: 'Content Everywhere' by Charlene Weisler (TV Board on 10/24/2013)

    I am not sure what you mean by "kill their babies". In fact I would think that offspring in the form of extended social platforms could help traditional platforms: thinking the rollout of connected TVs. Also, companies that control the delivery of traditional platforms also control the delivery of the other platforms, at least in the home. And that is where a majority of the usage occurs anyway at this time.

  • The Future Of TV: 'Content Everywhere' by Charlene Weisler (TV Board on 10/24/2013)

    I am not sure that the future is a walled garden but I do think that Netflix may soon be considered another "network" especially as connected TVs increase their distribution and use.

  • The Future of Television May Be Only One Screen by Charlene Weisler (TV Board on 10/02/2013)

    Terms and definitions in this media ecosystem are expanding and changing every day as I have discovered while compiling CIMMs Lexicon. Some definitions may change over time morphing into a new generally accepted meaning that is slightly different from its original intent.

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