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Charlene Weisler

Member since March 2004 Contact Charlene

Meet Charlene at MediaPost Events

  • Charlene attended OMMA Global at Advertising Week, September 26, 2011
    New York Marriott Marquis
  • Charlene attended OMMA Global at Advertising Week, September 21, 2009

  • Charlene attended Future of Media, September 23, 2009

Articles by Charlene All articles by Charlene

  • Q&A With ClickTale's Tal Schwartz in MediaDailyNews on 01/27/2016

    Tal Schwartz, founder of ClickTale, started his data-oriented career at an investment fund. Schwartz put his data analysis background into his work at Click Tale as CEO. He says, "Today, people have become faceless data streams. When you go online and do something, you're not treated or observed as a real human being. We enable businesses and marketers to understand what people are seeking, what their needs and desires are, and what their intent is." Here's more from Schwartz:

  • Q&A With Gary Klein: Media Job Hunting  in MediaDailyNews on 01/06/2016

    Gary Klein has a very calming presence about him, which is a good attribute to have as a managing director at Gilbert Tweed International, a corporate executive search firm. In a time when media jobs are fluid, layoffs seem to occur at even some of the most heralded companies, the world of executive search can appear to be frenetic and stressful. But Klein offers some soothing, sage advice on how to navigate finding a job in the media and digital universe.

  • TV Of Tomorrow: Changing Ad Models, Provable ROI in MediaDailyNews on 12/09/2015

    Tracy Swedlow, editor in chief of InteractiveTV Today, is a futurist who always seems one step ahead of the industry. That's why, if you want to stay informed, her TV of Tomorrow conference in New York each year is a must-attend. Last year the conference focused on data. In 2013, it was TV Everywhere. Both of those issues are still very relevant and were part of this year's program.

  • Tracking The Shopper Experience: Q&A With Connexity's Craig Teich  in MediaDailyNews on 12/02/2015

    Craig Teich, EVP global sales, Connexity, has a deep background in digital marketing, sales, ad technology, and business development, with a particular focus on the latest technology to help marketers find new ways to reach and engage with the right consumers from gaming to retail. Connexity was previously known as Shopzilla and has recently launched a "Data as a Service" initiative.

  • TV Biz Now Like House Full Of Termites in MediaDailyNews on 11/18/2015

    What is the future of television? That simple question seems to roil the media market today. Pundits weigh in - and, depending on whom you talk to and where they reside in the industry, you will get a range of answers. So I was curious to hear what other folks had to say when I attended the NAB (National Association of Broadcasters) CCW (Content & Communications World) and InfoComm Connections event this past week

  • Programmatic TV: More 'In Their Own Words' in Audience Buying Insider on 11/06/2015

    Recently, Charlene Weisler and I allowed some of the prominent programmatic TV players to speak for themselves rather than through our vivisection of their value proposition. We started with data-ists Rentrak and Oracle Data Management Platform. This week we'll continue with platforms TubeMogul and Videa.

  • Q&A: Monica C. Smith Of i.Predictus in MediaDailyNews on 11/02/2015

    Monica C. Smith, CEO and founder of i.Predictus, started her career at a strategic marketing firm in 1999 that was in the direct-to-consumer space. But seven years ago she had the opportunity to look into TV advertising and found it fascinating. She says, "I then started my own company to make TV buying more accountable."

  • Programmatic TV: In Their Own Words in Audience Buying Insider on 10/23/2015

    Investigative journalist Charlene Weisler and I thought it would be interesting to allow some of the prominent programmatic TV players to speak for themselves rather than through our vivisection of their value propositions. To accomplish this feat, we invited four companies to participate: data-ists Rentrak and Oracle Data Management Platform, and platforms TubeMogul and Videa.

  • TV Bigwigs Debate Data, Industrywide Groups in MediaDailyNews on 10/21/2015

    How often does one go to a sales-oriented conference and hear panelists rhapsodize about data? Never before in my corporate lifetime as a researcher for a range of television networks. But if you hang around long enough, I guess you see everything come to pass. And so it was at the recent B&C Advanced Advertising conference.

  • Programmatic TV Is Here: Q&A With Videa's Shereta Williams in MediaDailyNews on 10/19/2015

    Shereta Williams, president of Videa, has a varied background she's put to good use in many career turns, working at financial start-ups, in mergers and acquisitions at Lazard, and at Cox Media Group. She grew up on a farm in rural Georgia before moving to Boston to study electrical engineering at Massachusetts Institute of Technology. "I am driven by a desire to create value, and all of the paths leading to my current role - farming, finance and engineering - are ultimately about creating growth," she says.

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