About Edit

You haven't told us anything about yourself! Surely you've got something to say. Tell us a little something.

Search by name, company, title, location, etc.

Charlene Weisler

Member since March 2004 Contact Charlene

Meet Charlene at MediaPost Events

  • Charlene attended OMMA Global at Advertising Week, September 26, 2011
    New York Marriott Marquis
  • Charlene attended OMMA Global at Advertising Week, September 21, 2009

  • Charlene attended Future of Media, September 23, 2009

Articles by Charlene All articles by Charlene

  • Internet Audio: Q&A With XAPPmedia's Pat Higbie  in MediaDailyNews on 04/20/2016

    XAPPmedia focuses on voice-activated Internet audio, allowing listeners to engage with audio content by speaking even when the screen is locked and they are multitasking or ultramobile (e.g., driving, exercising, walking, working, viewing other apps, etc.).

  • What's The Value Of A Digital Ad? ComScore Has Some Ideas in Metrics Insider on 04/05/2016

    ComScore, known in the industry as the expert in digital measurement, which is taking an aggressive cross-platform position with its acquisition of Rentrak, also recently announced a measurement deal with Viacom and partnership with Adobe. I sat down with Andrew Lipsman, comScore's VP of marketing insights, to get his perspective on all of these recent advancements in conjunction with comScore's efforts at perfecting the calculation of true digital ad performance.

  • ARF Re!Think 2016 Pushes Measurement Envelope in MediaDailyNews on 03/21/2016

    While this year's Advertising Research Foundation Re!Think conference explored how advertising works, I think it was much more about the measurement process behind the advertising. While this year's Advertising Research Foundation Re!Think conference explored how advertising works, I think it was much more about the measurement process behind the advertising. Speakers from a range of measurement companies and content providers offered new insights into what was working to prove media's efficiency at delivering the right audiences at the right time with the right amount of message.

  • ARF Re!Think 2016 Will Explore How Advertising Works Today in MediaDailyNews on 03/10/2016

    Get ready for the Advertising Research Foundation's annual Re!Think conference, which runs from March 14 to 16 and offers new, ground-breaking research on cross-platform and mobile measurement that looks at both creative and the optimization of advertising deliveries.

  • A Scalable Method Of Identifying Ads: Interview with Ad-ID's Harold Geller in MediaDailyNews on 03/07/2016

    Harold Geller, chief growth officer of Ad-ID LLC, actually studied to be a journalist - but soon ventured into television production because of his affinity for backend operations. Little did he know at the time that this interest and aptitude would lead him into media buying and eventually into inventory management and ad identification. "I have always thought that we could do things better and more efficiently," he explains.. Geller has been working closely with Jane Clarke, CEO and Managing Director of the Coalition for Innovative Media Measurement (CIMM), to ingrain Ad-ID in the measurement ecosystem.

  • Q&A With Innovid's Zvika Netter  in Real-Time Daily on 02/24/2016

    Zvika Netter, CEO of Innovid, says he's been an "entrepreneur since I was a kid." He founded his company Innovid in 2007 initially as a nonprofit in order to explore what could be done with video. Today, Innovid's platform is device- and buyer-agnostic, and boasts a suite of programmatic, analytics, and viewability solutions.

  • Q&A With Rapt Media's Erika Trautman in MediaDailyNews on 02/10/2016

    "Rapt Media was created as a result of my frustration and disappointment with online video's inability to rise to its full digital potential," explains CEO Erika Trautman. More on Rapt ahead.

  • Q&A With ClickTale's Tal Schwartz in MediaDailyNews on 01/27/2016

    Tal Schwartz, founder of ClickTale, started his data-oriented career at an investment fund. Schwartz put his data analysis background into his work at Click Tale as CEO. He says, "Today, people have become faceless data streams. When you go online and do something, you're not treated or observed as a real human being. We enable businesses and marketers to understand what people are seeking, what their needs and desires are, and what their intent is." Here's more from Schwartz:

  • Q&A With Gary Klein: Media Job Hunting  in MediaDailyNews on 01/06/2016

    Gary Klein has a very calming presence about him, which is a good attribute to have as a managing director at Gilbert Tweed International, a corporate executive search firm. In a time when media jobs are fluid, layoffs seem to occur at even some of the most heralded companies, the world of executive search can appear to be frenetic and stressful. But Klein offers some soothing, sage advice on how to navigate finding a job in the media and digital universe.

  • TV Of Tomorrow: Changing Ad Models, Provable ROI in MediaDailyNews on 12/09/2015

    Tracy Swedlow, editor in chief of InteractiveTV Today, is a futurist who always seems one step ahead of the industry. That's why, if you want to stay informed, her TV of Tomorrow conference in New York each year is a must-attend. Last year the conference focused on data. In 2013, it was TV Everywhere. Both of those issues are still very relevant and were part of this year's program.

Comments by Charlene All comments by Charlene