Search by name, company, title, location, etc.

Charlene Weisler

Member since March 2004 Contact Charlene

Meet Charlene at MediaPost Events

  • Charlene is attending OMMA Global at Advertising Week, September 26, 2011
    New York Marriott Marquis
  • Charlene is attending OMMA Global at Advertising Week, September 21, 2009

  • Charlene attended Future of Media, September 23, 2009

Articles by Charlene All articles by Charlene

  • Video Is Everywhere: Q&A With DPAA's Barry Frey in MediaDailyNews on 09/03/2014

    Barry Frey, president and CEO of the Digital Place-Based Advertising Association (DPAA), has always enjoyed observing how technology has changed consumer media habits, and then acting upon his observations by spearheading a variety of successful business initiatives for advertisers and media owners. Since joining DPAA in May 2013, Frey has helped elevate digital place-based media's profile in today's Video Everywhere ecosystem.

  • Q&A With IMS' Nancy Mullahy in MediaDailyNews on 08/19/2014

    Nancy Mullahy, CEO of IMS, is on the cutting edge of today's media transformation as agencies grapple with understanding the ever-expanding consumer choices of platforms and the evolution of programmatic buying. Mullahy's background includes research, and her acumen in data lends well to this changeable media environment. Asked to describe her "average day," she talks about meeting with those who are exploring new ways of looking at data and its applications.

  • Q&A With TV Writer-Producer Stephen David in MediaDailyNews on 08/07/2014

    Stephen David of the eponymous production company that he founded in 2010 is an Emmy-nominated executive producer who was named to Realscreen's Global 100 list earlier this year. He says, "I started working as a screenwriter for several studios out in Los Angeles, and then was hired onto the creative team of NBC's 'The Apprentice.' So I ended up combining my background in dramatic writing and non-fiction producing, and that's where this hybrid world came from - mixing these two genres together."

  • Q&A With Rentrak's Ray Pettit in Metrics Insider on 07/30/2014

    Ray Pettit, Ph.D., is the chief analytics officer for ITVX at Rentrak, which means he is deeply immersed in the measurement of branded and in-program content. In my interview with him, Pettit talks about ITVX, biometrics in measurement, cross-platform applications to ITVX, native advertising measurements -- and, because he began his career as a musician, the importance of a liberal arts education in professional growth.

  • Q&A With Howard Shimmel: Turner's Cross-Platform Study in MediaDailyNews on 07/21/2014

    Howard Shimmel, previously the SVP, Ad Sales Sports Research at Turner Broadcasting, is now Turner's new CRO. With some big shoes left by departing CRO Jack Wakshlag, Shimmel is amply up to the task and will continue Turner's strong tradition of strategic research. In my interview with him (which can be viewed at this link), Shimmel talks about Turner's cross-platform initiative All-Screen.

  • Investing In Media Companies: Q&A With Venture Capitalist Vincent Tang in MediaDailyNews on 07/07/2014

    Vincent Tang is a venture capitalist who has made a career of investing in a range of media firms from content creators to networks to agencies to MVPDs. His current company, Canrock Ventures, is an early-stage venture capital firm that invests in media technology companies. Tang is a great proponent of Big Data measurement and research functions.

  • Break Down Measurement Silos And Get with the Program-matic in MediaDailyNews on 06/17/2014

    Two hot topics swirling around the media industry today -- cross-platform measurement and programmatic buying -- were front and center at the recent ARF Measurement Mandate conference. ARF CEO Gayle Fuguitt gave the industry a call-to-action: "We need the right insight with the right decision-maker at the right time."

  • The World Of Branded Entertainment: Q&A With Ogilvy's Abby Marks in MediaDailyNews on 06/04/2014

    Abby Marks, director of strategy and operations for Ogilvy Entertainment, entered the creative world of advertising via management consulting. In my interview with her, Abby talks about the process of creating branded entertainment and compares branded and native formats. She also offers great insight into Ogilvy's recent BEAM whitepaper on branded entertainment.

  • PSFK Looks At The Future Of Everything in MediaDailyNews on 05/20/2014

    I think of PSFK's annual New York City conference as Next-Gen TED, since it brings to the stage a series of wickedly smart designers, marketers, entrepreneurs and thought leaders, many of whom you have never heard of before. PSFK, a design/research firm and think tank headed by visionary Piers Fawkes, offers cutting-edge insights that span disciplines. Take for example food designer Emilie Baltz, whose work crafting designer cocktails (that you lick off a plate) for the Museum of Sex takes one form and function and transcends it into another experience altogether.

  • Cross-Platform Measurement Solutions in Metrics Insider on 05/07/2014

    There has never been a better time to explore solutions for cross-platform measurement. New technological advancements have been embraced by content consumers -- and now, in 2014, we mark the first year that we're testing cross-platform unduplicated reach and frequency measurement solutions. We are not at the currency stage yet, but we are certainly taking the first steps.

Comments by Charlene All comments by Charlene

About Edit

You haven't told us anything about yourself! Surely you've got something to say. Tell us a little something.