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Charlene Weisler

Member since March 2004Contact Charlene

Meet Charlene at MediaPost Events

  • Charlene attended OMMA Global at Advertising Week, September 26, 2011
    New York Marriott Marquis
  • Charlene attended OMMA Global at Advertising Week, September 21, 2009

  • Charlene attended Future of Media, September 23, 2009

Articles by Charlene All articles by Charlene

  • Older, Cooler? Q&A With RLTV's Roy Ennis in MediaDailyNews on 03/09/2017

    With Mindshare's new Culture Vulture study noting a new trend - a Boomaissance where older is cooler - it may be RLTV's golden hour, since the cable network is targeted to the 50+ demo.

  • Quantifying The Trump Effect: Q&A With Cambridge Analytica's Oczkowski in Marketing Politics Daily on 02/24/2017

    Cambridge Analytica has been in the news recently because of its astute use of big data to guide surprisingly successful political races, from Brexit to Donald Trump. But to some like Matt Oczkowski, head of product at Cambridge Analytica, these upset victories were no surprise at all. I caught up with Oczkowski at the Global Audience Based Buying Conference & Consultancy and asked him the following questions:

  • Challenges To Linear TV: Q&A With IRIS.TV's Field Garthwaite in MediaDailyNews on 02/23/2017

    The need to discover new content has grown as both content choices and delivery options continue to increase. IRIS.TV boasts that it uses "artificial intelligence and adaptive machine learning to surface the most relevant video for each individual site visitor on desktop, tablet, mobile phone, even if the video is delivered OTT," according to Field Garthwaite, co-founder and CEO of the company.

  • 3 Fundamental Changes in TV Measurement: Q&A With Qubole's Ashish Thusoo in MediaDailyNews on 02/06/2017

    Ashish Thusoo, CEO and co-founder Qubole, previously ran Facebook's Data Infrastructure team. "Facebook was one of the earliest companies to capitalize on big data, and I had the privilege of having a front row seat to its transformation into a data-driven company,'" he explains.

  • What's Working -- And Not -- In TV Measurement? Q&A With Lotame's Ryan Reed in MediaDailyNews on 01/23/2017

    Ryan Reed, director of television and video solutions at Lotame, started his career at Matrix Solutions, creating sales software for local television groups. "That was a crash course in TV ad sales, going around to local stations and learning their day-to-day operations," he said.

  • The Global TV Market: Q&A With Adstream's Gerry Sutton in MediaDailyNews on 01/11/2017

    Gerry Sutton, CEO of Adstream, describes himself as "a software guy at heart" who worked in Australia and the United States in technology, digital, motion pictures and television. His current company, Adstream, addresses the creative content challenges of multiple screens and cross-platform.

  • Programmatic TV Is 'Overpriced': Q&A With Huddled Masses' Cantu in Real-Time Daily on 12/27/2016

    Charles Cantu founded Huddled Masses four years ago, "as a boutique trading desk, with a vision to bring programmatic technology to advertisers and agencies who didn't have the expertise, resources or time to invest in getting up to speed on their own."

  • Spanning All Media: Q&A With Entercom's Ruth Gaviria in MediaDailyNews on 12/14/2016

    Ruth Gaviria, CMO of Entercom, intended to pursue a career in medicine after earning a degree in genetics. But, as she explained, "I became incredibly curious and interested in people and how they think, behave and socialize, which eventually led me to a career in marketing."

  • Accelerating Attribution  in MediaDailyNews on 11/29/2016

    Accurate attribution would enable a marketer to get the correctly measured sequencing of consumer-initiated events that influenced that consumer's behavior. It is not an easy task. CIMM is hosting the Attribution Accelerator Conference, to be held today, presented by Sequent Partners, Time Inc., Viant, and GreenBook. Questions to be addressed include: Where is attribution research today? How can we spur development to ensure existing models can keep up with demand as attribution moves beyond digital?

  • Secrets Of Programming Success Revealed: Q&A With Producer Mark Cronin in MediaDailyNews on 11/28/2016

    Veteran TV producer Mark Cronin had an unusual background for entertainment. "I went to school for chemical engineering. I hated that career, though, and got myself out by harassing the 'Howard Stern' TV show until they hired me in the early '90s," he explained. From there he became a showrunner for MTV's 'Singled Out," before launching his own production company, Mindless Entertainment, for game and talk shows - and eventually the reality show, "The Surreal Life." "

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