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Charlene Weisler

Member since March 2004 Contact Charlene

Meet Charlene at MediaPost Events

  • Charlene attended OMMA Global at Advertising Week, September 26, 2011
    New York Marriott Marquis
  • Charlene attended OMMA Global at Advertising Week, September 21, 2009

  • Charlene attended Future of Media, September 23, 2009

Articles by Charlene All articles by Charlene

  • ARF Conference Explores Metrics For Creative -- And Children in MediaDailyNews on 06/23/2016

    We talk a lot about data in media measurement these days, but often in the context of improving current measurement. The recent Advertising Research Foundation (ARF) Audience Measurement 2016 conference, held last week, explored how the industry has begun to expand the range of measurable actions and audiences through the use of data as well as through advancements like neuroscience.

  • Tracy Swedlow Of TV Of Tomorrow: 1990 Predictions Coming True Now  in Television News Daily on 06/08/2016

    Tracy Swedlow, CEO, Founder, TMRW Corp., executive producer of The TV of Tomorrow Show & editor in chief of InteractiveTV Today, is a futurist who also hosts one of the most forward-thinking conferences in the industry. Her TV of Tomorrow Conference is held twice a year, in San Francisco and in New York. The SF conference is this week.

  • The World Of Data Fusion: Q&A With Clypd's Pete Doe in MediaDailyNews on 05/31/2016

    Pete Doe, chief research officer, clypd, is an expert in data fusion and TV currency audience products both in the UK and in America. He moved to clypd from Nielsen, where he helped launch the company's data fusion efforts, which has brought him great satisfaction. "Data fusion is no longer seen as something unusual or unacceptable," he said.

  • What Is State-Of-Mind Targeting? Q&A With Engage:BDR's Dhanik in MediaDailyNews on 05/17/2016

    Ted Dhanik, CEO of engage:BDR, on the future of traditional TV and 30-second spots -- along with how to monetize rich storytelling across devices.

  • Q&A With Karl Stillner: Network Apps To Measure TV Everywhere in MediaDailyNews on 05/06/2016

    Karl Stillner, co-founder and CEO of PushSpring, has been focused on the app economy for a few years, and has created a technology to aggregate data at scale.

  • Internet Audio: Q&A With XAPPmedia's Pat Higbie  in MediaDailyNews on 04/20/2016

    XAPPmedia focuses on voice-activated Internet audio, allowing listeners to engage with audio content by speaking even when the screen is locked and they are multitasking or ultramobile (e.g., driving, exercising, walking, working, viewing other apps, etc.).

  • What's The Value Of A Digital Ad? ComScore Has Some Ideas in Metrics Insider on 04/05/2016

    ComScore, known in the industry as the expert in digital measurement, which is taking an aggressive cross-platform position with its acquisition of Rentrak, also recently announced a measurement deal with Viacom and partnership with Adobe. I sat down with Andrew Lipsman, comScore's VP of marketing insights, to get his perspective on all of these recent advancements in conjunction with comScore's efforts at perfecting the calculation of true digital ad performance.

  • ARF Re!Think 2016 Pushes Measurement Envelope in MediaDailyNews on 03/21/2016

    While this year's Advertising Research Foundation Re!Think conference explored how advertising works, I think it was much more about the measurement process behind the advertising. While this year's Advertising Research Foundation Re!Think conference explored how advertising works, I think it was much more about the measurement process behind the advertising. Speakers from a range of measurement companies and content providers offered new insights into what was working to prove media's efficiency at delivering the right audiences at the right time with the right amount of message.

  • ARF Re!Think 2016 Will Explore How Advertising Works Today in MediaDailyNews on 03/10/2016

    Get ready for the Advertising Research Foundation's annual Re!Think conference, which runs from March 14 to 16 and offers new, ground-breaking research on cross-platform and mobile measurement that looks at both creative and the optimization of advertising deliveries.

  • A Scalable Method Of Identifying Ads: Interview with Ad-ID's Harold Geller in MediaDailyNews on 03/07/2016

    Harold Geller, chief growth officer of Ad-ID LLC, actually studied to be a journalist - but soon ventured into television production because of his affinity for backend operations. Little did he know at the time that this interest and aptitude would lead him into media buying and eventually into inventory management and ad identification. "I have always thought that we could do things better and more efficiently," he explains.. Geller has been working closely with Jane Clarke, CEO and Managing Director of the Coalition for Innovative Media Measurement (CIMM), to ingrain Ad-ID in the measurement ecosystem.

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