Anna Saffer
Member since June 2016Contact Anna- Director of Product Innovation 84.51°
- www.8451.com
- Cincinnati Ohio
- 45202 USA
Anna Saffer works with some of 84.51°’s most recognizable clients in consumer goods, infusing shopper data throughout the innovation lifecycle to generate more successful product launches. Saffer is Director of Product Innovation and is responsible for the development of sophisticated solutions that allow manufacturers to think differently about their innovation through data and insight. In this role, Saffer concentrates on best practices in analytics that enable manufacturers to develop focus on innovation grounded in their shoppers, helping reverse the trend of failed new product launches.
Articles by Anna All articles by Anna
- Treat Each Millennial Mom As The Individual That She Is in
Engage:Moms on
07/08/2016
To brands, the Millennial Mom is a highly coveted sub-species within the ever-desirable Millennial market. For those newbies, she is anyone born between 1978 and 1994 with a child. She's such an exciting prospect for brands as she represents 90% of all current moms of children. Her spending power is estimated to be $1 trillion over the course of her child's life (0-17), according to a recent Goldman Sachs study. Who wouldn't want to try and get a piece of her spending?
- Treat Each Millennial Mom As The Individual That She Is in
Engage:Millennials on
06/21/2016
To brands, the Millennial Mom is a highly coveted sub-species within the ever-desirable Millennial market. For those newbies, she is anyone born between 1978 and 1994 with a child. She's such an exciting prospect for brands as she represents 90% of all current moms of children. Her spending power is estimated to be $1 trillion over the course of her child's life (0-17), according to a recent Goldman Sachs study. Who wouldn't want to try and get a piece of her spending?
About Edit
You haven't told us anything about yourself! Surely you've got something to say. Tell us a little something.
