DAVID BAKER

David Baker is the vice president of digital product solutions at Acxiom . Contact him here.

  • What's Next When Email Doesn't Work
    A hundred emails are sent, and 95-98 of them get delivered. 30-40 ...
  • Birthdays And Other Important Dates
    How can your brand make the most of birthdays: a prime opportunity ...
  • Innovation: Hardest Thing To Get Right
    Innovation is not just new technology or new ways to do things. ...
  • Are We 'Pushing' The Messaging Threshold?
    Email has a significant impact on the everyday consumer. Yet are we ...
  • Managing Audiences
    The term "audience management" is beginning to bleed into email and CRM ...
  • Optimizing Mobile Email
    Mobile is having a profound impact on how we use email marketing. ...
  • Email Marketing Approaches Advance In 2013
    Email marketing experience is a vital requirement for a successful career in ...
  • Perspective At 8,000 Feet
    As we assemble in Deer Valley for the 14th Email Insider Summit, ...
  • Shopping Trends Will Affect Email Big-Time
    $59 billion is a number that will ring in your head for ...
  • Four Steps To The Social Consumer
    Back in 2009, Forrester developed a framework called the Social Technographics Ladder. ...
  • Market Ups And Downs
    Combine the Olympics, an election year, offset by the recession in the ...
  • Email Growth And Practices
    The holiday season -- or "peak season," as we love to call ...
  • Email Marketing Maturity Model
    The concept of a business maturity model is helpful in a few ...
  • Preference Center Or Subscription Center
    We tend to use the terms preference center and subscription center synonymously, ...
  • Running An RFP
    I don't know that anyone cares for the process surrounding a request ...
  • Attribution, Response And Audience Management
    Attribution in the online space is a practice that is so overused, ...
  • 4 Billion Email Addresses
    I recently spoke with someone who said his company had four billion ...
  • What's In Your Inbox Today?
    I don't consider myself a typical "consumer." I meet many of the ...
  • Lifetime Value Of A Customer
    If you asked a new hotel staff member what a guest was ...
  • New Analytics Or New Decisioning?
    We are a product of our own success. The industry has masked ...
  • Great Versus Effective Email
    Before we get to the "how," let's explore the "why"? In today's ...
  • Cadence, Lifecycle And Values
    How do you discern the difference between success and failure, when the ...
  • My Industry Wish List
    Every year I predict trends in the space -- some things that ...
  • Data Today, Data Tomorrow
    As Colin Powell suggests, "Experts often possess more data than judgment." I ...
  • Target Non-Responders
    There's been a lot of debate about whether to target those who ...
  • Response Modeling
    Marketers for years have tried variances of mapping response to timing and ...
  • The ESP RFP Of The Future
    I think most of you have been a part of an Email ...
  • How Data From Social Media Will Impact Marketing
    The challenge for marketers will be to sort through the complexity of ...
  • Last Column Of The Year: Looking Back
    2011 has been an explosive year by all rights. We've seen social ...
  • Top Trends For Email Service Providers
    As we sit at the Email Insider Summit in Park City, Utah, ...