Tuesday, July 17, 2012
by Wayne Friedman, Staff Writer
Original video site Crackle, which operates from Sony Picture Television's studios in Los Angeles, is using a Jerry Seinfeld Web-based series to step their game up in the online video world. Seinfeld is starting a Web-based series called, "Comedian in Cars Getting Coffee." He isn't the first celebrity Crackle has used in what some call "vanity projects." More

by Tyler Loechner
Digital LA is hosting the Female Founders Panel tomorrow night at the Hotel Palomar in Los Angeles. The panel of seven women will be discussing keys to success, opportunities, and challenges faced in running successful startups and companies. Following the success Digital LA had with their Silicon Beach Fest, Digital LA's founder Kevin Winston wanted to do a panel specifically showcasing the "Female Founders" of Silicon Beach. Read the whole story »
by Joe Mandese
LAGUNA NIGUEL, CA - If content truly is king, then be prepared for Madison Avenue's brand-generated content to be held for a $3 billion ransom. That's what the Association of National Advertisers' chief counsel more or less suggested will happen next year when the Hollywood talent unions - SAG and AFTRA - try to get their hooks into the kind of digital marketing content that is not currently classified as "advertising" or "commercials" and therefore does not fall under current contract provisions between Madison Avenue and its commercial talent pool. Read the whole story »
by Tyler Loechner
As initially reported in MarketingDaily, Santa Monica-based advertising agency RPA this week saw their summer campaign for Honda launch. Karl Greenberg notes that RPA is Honda's AOR, and the local ad agency created a "humorous inventory clearance campaign." Read the whole story »
by Ibet Inyang
PostRelease, a venture-backed and Long Beach-based technology platform privider, is ready to unveil PostRelease, a platform that they hope will power content discovery across the web. "Our goal is to provide the ease and control of display advertising with the deeper engagement of content," said Justin Choi, CEO of PostRelease. Read the whole story »
Pasadena Calif., Maranatha High rising senior Jeremy Major is featured in a new Nike ad showcasing their flashy new Nike+ training technology. The ad shows Major putting a Nike+ chip in his shoe an doing a vertical leap, which the shoe and chip are able to measure. Read the whole story »