by Erik Sass
With its car culture, freeways, and numerous billboards, Los Angeles is often integral to outdoor advertising trends -- which has recently included the backlash against the "visual clutter" of outdoor
advertising, with a particular focus on digital billboards. But after a six-year battle, the LA City Council reached an agreement that may be regarded as at least a partial victory for digital
billboards. Last week the LA City Council voted 11-3 to adopt new regulations (which have yet to be formulated) that would enable existing digital billboards to remain in operation.
by Erik Sass
Titan Air, the new division launched by Titan last year, has won another airport advertising contract -- a five-year deal with John Wayne Airport, located in Orange County, CA. Under the terms of the
deal, all previously existing advertising infrastructure at the airport has been stripped out, giving Titan a blank slate for creating an entirely fresh ad environment. John Wayne Airport (airport
code SNA) is the only commercial airport in Orange County, and the second-largest airport in Southern California, with around 9 million passengers per year. That compares to 61 million passengers per
year at Los Angeles International Airport.
by Tyler Loechner
Pasadena-based digital and mobile ad tech company OpenX this week announced its acquisition of JumpTime, a Los Angeles tech company that helps publishers calculate the financial value of their content
assets in real-time.
by Karl Greenberg
Hyundai is very sorry. No, really. And the automaker would like to express that sentiment with Hallmark-style greeting cards. The condolences go to four cars that the Genesis Coupe R-Spec beat in
recent track tests conducted by AMCI. The campaign (okay, Hyundai isn't really sorry) is via Hunting Beach-based AOR Innocean and uses the line "Sorry competition, nothing personal."
by Karlene Lukovitz
Denny's has partnered with New Line Cinema and MGM for one of its largest-ever movie tie-ins, with "The Hobbit: An Expected Journey" to hit theaters on Dec. 14. Denny's, New Line Cinema, and MGM are
all based in the Los Angeles area. Starting Nov. 6, the fast-casual chain will feature a limited-time menu with 11 items themed to the movie, including a Hobbit Hole Breakfast, Frodo's Pot Roast
Skillet and a Build Your Own Hobbit Slam, which includes new holiday items like Pumpkin Patch Pancakes, Shire Sausage and Seed Cake French Toast. Marketing for the promotion began ...