Tuesday, November 13, 2012

by Mark Walsh
Swrve, which makes a mobile app optimization platform, has raised $6.25 million in new financing from Atlantic Bridge Partners and Intel Capital. The San Los Angeles-based company said it will use the funding to ramp up sales, marketing and engineering operations and expand its customer base. Swrve's system is aimed at helping app and game developers improve install and monetization rates by running sophisticated A/B testing scenarios on the fly. Read the whole story »
by Tyler Loechner
Los Angeles-based online marketing agency Noxster last week launched a new website for International Solution Group (ISG). In addition to designing the B2C website, Noxster was will also serve as ISG's SEO company of choice, according to a release. Read the whole story »
by Tyler Loechner
Los Angeles-based j2 Global, a cloud services provider, this week announced the $167 million acquisition of Ziff Davis, a media company in the tech market. According to the release, j2 Global made the purchase using cash on hand. J2 Global now has over $300 million in cash and investments. Read the whole story »
by Thom Forbes
A California proposal to label food containing genetically modified organisms was defeated 53.1% to 46.9% Tuesday. The Grocery Manufacturers Association (GMA) applauded the vote, saying in a statement: "Proposition 37 was a deeply flawed measure that would have resulted in higher food costs, frivolous lawsuits, and increased state bureaucracies." Proponents of the measure -- some of them at least -- put a positive spin on the defeat. "Today we celebrate a movement victory!" reads the subject line in an email from the California Right to Know Campaign. "Today, we are more than 4 million votes closer to knowing what's ... Read the whole story »
According to The Hour, many "Twilight" fans are pouring into Los Angeles this week in preparation for the premier of the final movie. About 1,500 Twilight fans camped out in front of the Nokia Theatre for the chance at catching a glimpse of the movie's stars when they appeared for the premier while enjoying the company of other "Twi-Hards." Read the whole story »